Guidance
Selling goods and services: complying with consumer law
Complying with consumer law when selling or marketing goods, services and digital content.
Complying with consumer law
| Being transparent about prices | How to give customers clear and accurate information about prices |
| Getting consent for additional charges when selling online | How to meet your responsibilities when selling optional extras to customers |
| Treating customers fairly | How to avoid unfair commercial practices |
| Making green claims | How to make green claims responsibly |
| Identifying and preventing fake reviews | What are ‘fake reviews’ and your responsibilities to stop them |
| Writing a fair contract | How to make sure your terms and conditions are fair |
| Accepting returns and giving refunds | When you must give refunds |
| Marketing and advertising | What you need to know about marketing and advertising |
About the CMA
The CMA helps people, businesses and the UK economy by promoting competitive markets and tackling unfair behaviour. Read more about the CMA and what we do.
Updates to this page
Published 1 August 2025