Guidance
Getting consent for additional charges when selling online
Understanding your responsibilities when selling optional extras to consumers online.
Documents
Details
This guide explains why you must get express consent from customers when charging them for optional extras (like insurance or faster delivery).
You should read this if you:
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run a business that uses a website to sell goods and services
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design websites for businesses
Our guidance on price transparency explains the pricing information businesses need to provide to consumers.
Updates to this page
Published 18 November 2025