Guidance
Price transparency: CMA209
Complying with the law on unfair commercial practices relating to price transparency.
Documents
Details
This guidance explains how businesses and traders must be transparent when displaying pricing information.
It covers:
- what to include in your pricing information (including mandatory fees, taxes and charges)
- ‘drip pricing’ (this is when prices are added as consumers proceed with a transaction)
- ‘partitioned pricing’ (this is when component parts of a price are given, but the overall price a customer would pay is not)
Find out more about treating customers fairly when selling online, including:
Updates to this page
Published 18 November 2025