Guidance
Price transparency
Complying with the law on unfair commercial practices relating to price transparency.
Documents
Details
This guidance explains how businesses and traders must be transparent when displaying pricing information.
It covers:
- what to include in your pricing information (including mandatory fees, taxes and charges)
- ‘drip pricing’ (when prices are added as consumers proceed with a transaction)
- ‘partitioned pricing’ (when component parts of a price are given, but the overall price a customer would pay is not)
We have also published a short summary of the guidance, with visual examples to show how the law may apply in practice.
On 10 December 2025, the CMA hosted a webinar providing an overview of the guidance. Watch the recording.
Find out more about treating customers fairly when selling online, including:
Updates to this page
Published 18 November 2025
Last updated 7 January 2026
show all updates
-
Summary of the guidance published.
-
First published.