Guidance

Fake reviews

How businesses should comply with consumer protection law on consumer reviews.

• From: Competition and Markets Authority
• Published: 4 April 2025

Documents

Fake reviews guidance

Ref: CMA208

PDF, 380 KB, 29 pages

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Short guide for businesses: publishing consumer reviews and complying with consumer protection law

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Details

This guidance provides information about online reviews. If you have a business that publishes reviews or information about reviews, it will help you:

• meet your legal obligations
• understand what is prohibited by law

Questions raised during the consultation on unfair commercial practices have been answered in the summary. The CMA also held a webinar to help businesses who publish customer reviews understand what steps they should take to comply with legislative changes introduced in April 2025.

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Published 4 April 2025