Guidance

Fake reviews: CMA208

How businesses should comply with consumer protection law on consumer reviews.

• From: Competition and Markets Authority
• Published: 4 April 2025

Documents

Fake reviews guidance

Ref: CMA208

PDF, 380 KB, 29 pages

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Short guide for businesses: publishing consumer reviews and complying with consumer protection law

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This guidance is for businesses that publish reviews or information about reviews. It’s to help you meet your legal obligations and understand what is prohibited by law.

The summary addresses some questions businesses asked us during the consultation on unfair commercial practices.

In September 2025, the CMA held a webinar to help businesses who publish customer reviews understand what steps they should take to comply with legislative changes introduced in April 2025.

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Published 4 April 2025