Guidance

Fake reviews: CMA208

How businesses should comply with consumer protection law on consumer reviews.

• From: Competition and Markets Authority
• Published: 4 April 2025

Documents

Fake reviews guidance

Ref: CMA208

PDF, 380 KB, 29 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email general.enquiries@cma.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Short guide for businesses: publishing consumer reviews and complying with consumer protection law

HTML

Details

This guidance aims to help businesses who publish reviews or review information in complying with their obligations, and explains what is prohibited by law.

The summary addresses some questions businesses asked us during the consultation on unfair commercial practices.

Alongside this, we have published:

• our approach to consumer protection
• specific guidance on fake reviews

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Published 4 April 2025