Guidance
What businesses need to know about unfair commercial practices
A short guide to how businesses and traders must treat consumers fairly, under the Digital Markets, Competition and Consumers Act.
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This is a short guide for businesses and traders, to help explain the guidance on unfair commercial practices.
This may be helpful if, for example, you:
- own or run a business (this means you are a ‘trader’) and sell products, services or digital content to consumers
- sell goods online to make money (rather than to get rid of old things)
- are a lawyer who advises businesses
This helps explain the formal guidance, but does not replace it.
For more detail you should read the full guidance on unfair commercial practices. We have also published detailed guidance on:
Updates to this page
Published 4 April 2025
Last updated 3 December 2025
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Short guide updated to reflect changes to our full guidance on unfair commercial practices.
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First published.