Misleading and aggressive selling: rights for consumers

Guidance for business and consumers on rights for consumers who have experienced misleading or aggressive selling.



Guidance aimed at business to help them understand consumer rights on misleading or aggressive selling in the Consumer Protection (Amendment) Regulations 2014. It also provides guidance on what action consumers may be able to take against them.

These regulations allow consumers to seek redress from traders by bringing their own private actions in the civil courts. The rights came into force on 1 October 2014.

Consumers can also use the guidance to help them decide if they can use the new rights to take action against a trader.

Published 14 August 2014
Last updated 3 July 2018 + show all updates
  1. Edited Part 2 to clarify the guidance on the right to a discount.
  2. First published.