Defence Strategic Communication: an Approach to Formulating and Executing Strategy (JDN 2/19)
Joint Doctrine Note 2/19 refines MOD thinking on the formulation and execution of strategy.
Joint Doctrine Note (JDN) 2/19, Defence Strategic Communication: an Approach to Formulating and Executing Strategy replaces JDN 1/12, with the aim of evolving Defence doctrine at the strategic level. It refines Defence thinking on the formulation and execution of strategy within a fused, cross-government context.
This publication is also available in audiobook format.
This publication is also available in audiobook format
Who should read this publication
JDN 2/19 articulates an audience-centric approach focusing on changing, or maintaining, behaviours of target audiences. The strategic communication approach is, however, more than coherent Defence communications. It recognises that all activity within the Defence Operating Model has communicative effect and the formulation of strategy must take this into account – we cannot not communicate.
Note: JDNs are developed to fill doctrinal gaps or to stimulate discussion for informing future doctrine. They are authoritative, based on current practice and established doctrine, but they are not ratified.
Published 3 May 2019