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Online reviews and endorsements: information for businesses

Information and advice for businesses on how to comply with consumer protection law in the online reviews and endorsements sectors.

The Competition and Markets Authority’s (CMA) call for information found that online reviews and endorsements are proving useful to consumers, but also highlighted a number of concerns about practices in these sectors. Following the call for information the CMA launched 5 cases aimed at maintaining consumer trust:

Our short advice and open letters explain what review sites, businesses, media agencies and those publishing opinions online should do to make sure they comply with consumer protection law.

Download our infographic showing how different practices can stop consumers from getting a balanced picture and our other visuals on Flickr.

Advice for businesses

Open letters

Published 4 April 2016