Guidance

Direct consumer enforcement guidance: CMA200

How the CMA will use its direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024.

• From: Competition and Markets Authority
• Published: 14 March 2025
• Last updated: 4 April 2025 — See all updates

Documents

Direct consumer enforcement guidance

Ref: CMA200

PDF, 1.23 MB, 144 pages

Direct consumer enforcement rules

Ref: CMA201

PDF, 178 KB, 10 pages

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Details

This guidance sets out how the Competition and Markets Authority (CMA) expects to use its direct consumer enforcement powers. It explains how we:

• investigate suspected breaches of consumer law
• use or accept undertakings, settlement and remedies
• impose penalties (including for failures to comply with requirements set by the CMA)
• make decisions and handle complaints

Read the guidance alongside consumer protection: enforcement guidance (CMA58) and unfair commercial practices (CMA207).

Read our simple guide to how the CMA uses its direct enforcement powers.

The statutory instrument (SI) 2025/267 approving the CMA Consumer Enforcement Rules came into force on 6 April 2025.

Published 14 March 2025

Last updated 4 April 2025 + show all updates

1. 4 April 2025

   Direct consumer enforcement rules published.

2. 14 March 2025

   First published.