Request a thing
Ask the Government Digital Service for publishing access, advice, training or to create something new.
If you’re the GOV.UK lead or a managing editor in your organisation, you can submit a request to:
- request a new account
- change an existing account
- change a user’s permissions
- become an organisation admin or super organisation admin so you can manage your organisation’s accounts
You can also remove a user.
The ‘Writing and Publishing on GOV.UK’ training is currently paused.
If you need a GOV.UK publishing account, ask your GOV.UK lead or managing editor to request an account.
There are different ways to request a change to GOV.UK content depending on whether the content is ‘mainstream’ or ‘Whitehall’.
It’s likely to be Whitehall content if:
- it has ‘government’ or ‘publication’ in the URL - for example: www.gov.uk/government/organisations/hm-revenue-customs
- it’s tagged to the name of a department or agency - for example: ‘From: Foreign, Commonwealth & Development Office’
To request a change to Whitehall content, talk to your organisation’s GOV.UK publishing team.
If it does not have ‘government’ or ‘publication’ in the URL, it’s ‘mainstream’ and is managed by the content design team at GDS. For example: www.gov.uk/register-to-vote
To request a change to mainstream content, use the content requests form. You need a Signon account to access the form. If you need one, ask your department’s GOV.UK lead.
For technical issues, or to request a change in functionality, read the guidance on support requests.
What to include in your request
The GOV.UK content team can work on your request faster if you include:
-
a clear title that explains what needs to change - for example, ‘Update phone numbers on Universal Credit guide’
-
the section of content that needs to change - for example, ‘Overview chapter, first paragraph’
-
the reason for the change - how it helps meet the user need
-
how many users are affected (if you know)
-
the consequence for the user if the change is not made - for example, a user misses out on a benefit they’re entitled to because the eligibility criteria are wrong
-
evidence to support the change - for example, call centre feedback, user research or policy change
-
any deadlines or embargoes, and why - for example, an upcoming policy change or a new service launch
Explain as much as you can in the request itself. Write your request clearly and in plain English. Avoid acronyms, jargon and legal language.
It’s fine to suggest wording if it helps to explain what’s changed. However, the GOV.UK content team cannot put your copy straight onto GOV.UK, even if it’s ‘signed off’. They’re responsible for presenting information in a way that users will understand.
What happens next
You’ll get a confirmation email with a Zendesk ticket number.
If you need to update the request, follow the link in the confirmation email.
Read about the steps involved in getting something published.
How your request is prioritised
Small changes will usually be made the same day if they do not need a fact check. These are things like:
- phone numbers
- postal addresses
- email addresses
- opening times for phone lines
- fees
- a supplier on a list
If the same update needs to be made to the Welsh version, this will be done at the same time.
All other requests will be sent to the relevant team that deals with requests from your department and prioritised against their other tickets according to:
- any deadlines
- the impact on the user
- whether the change is editorial or factual
- any evidence you provide that supports the requested change
You can ask for content advice from the GDS content team. This could be about:
- content types
- GOV.UK style
- structuring content
- writing in plain English
- checking if content fits the GOV.UK proposition
- designing accessible content
It may be a quick question about content you’re working on or a request for a formal response you can share with colleagues in your organisation. Whatever the nature of your request, you need to clearly explain:
- what you need
- what your deadline is
This will help us prioritise the work and understand how much detail to give in our response.
Request content advice using the GOV.UK support form.
If your department has built a new service, it may need a service assessment. Read the Service Manual to find out if it needs an assessment.
If the service is having an assessment, you’ll need to get its content reviewed.
GDS can review the content if the service:
- will be linked to from a mainstream page
- is having a beta assessment
GDS can also sometimes do reviews at the live assessment stage if the content has changed a lot since the beta assessment.
If GDS cannot do the review, get someone in your department to do it instead.
How to ask GDS for a content service review
Send in the request at least 4 weeks before the date of the service assessment.
Use the content requests form and select ‘service review’ as the reason for the request.
Include the following information:
- whether the service is in alpha, beta or live
- the date of the assessment
- the date you need the review by
- a link, username and password for the prototype of the service
- the emails for the lead assessor and design assessor
You should also:
- copy in the coordinator from your departmental assurance team
- send over the service briefing document - you can do this after you submit the form and you get an email telling you that a ticket has been opened
You can request a short URL if you’re the GOV.UK lead or a managing editor in your organisation.
Submit a request for a short URL at least 2 weeks before you need it. GDS might not be able to meet your deadline if we do not get the full 2 weeks’ notice.
How to request a short URL
Submit a new feature request using the GOV.UK support form.
You’ll need to tell us:
- the reason you need a short URL
- the content or page the short URL will link to
- how your short URL will be used in marketing and promotion - the channels you will be using, the number of users who will be targeted
- what the main message will be in your marketing and communications
- how many government departments or organisations will promote the short URL
Short URLs can link to:
- internal GOV.UK pages, for example /government/publications/what-hmrc-does-to-prevent-tax-evasion
- external GOV.UK sub-domains, for example https://www.registertovote.service.gov.uk/ and https://helptogrow.campaign.gov.uk/
- external government sub-domains, for example .judiciary.uk, .nhs.uk, .ukri.org
GDS will work with you to decide on a short URL. You can make suggestions - they should meet the URL standards for GOV.UK. All GOV.UK URLs must meet these standards.
Reasons you might need a short URL
There are 3 main reasons you might need a short URL.
Guidance and policy redirects
You might need a short or ‘friendly’ URL to share or promote government guidance offline, for example in letters or on posters.
Short URLs which redirect to Whitehall content should include the organisation name within the URL structure, for example www.gov.uk/dwp/benefits-accessibility.
Multiple departments might all want to use a generic short URL such as www.gov.uk/information-charter. Adding the organisation acronym helps to differentiate the short URLs, for example www.gov.uk/hmrc/information-charter.
If the guidance or policy is being promoted by more than one organisation and has a significant audience, talk to GDS about getting a top-level redirect without an organisation acronym.
Campaigns
Campaign sites are used to promote particular topics or schemes. They are usually heavily publicised over TV, radio, social media and in print. If you do not have a campaign site, you might promote a guidance page or news story on GOV.UK in the same way.
It helps to have a memorable short URL for campaigns.
If the short URL is being read aloud, you should avoid using dashes as this can be harder to understand. If the short URL is only being used in written form, you should include dashes to help with readability. GDS can create versions of the short URL with and without dashes.
Example of a campaign page and short URL: www.gov.uk/accessibility-regulations
Organisation or agency name
Each government department, agency or arm’s length body on GOV.UK can have a single short URL to use when promoting itself. Read the URL standards on how organisation short URLs should be formatted.
If your organisation does not have one yet, ask your GOV.UK lead or a managing editor to request one using the GOV.UK support form.
Track how many users click on a short URL
If you want to see how many users visit the page from a short URL, make sure you add ‘UTM parameters’ to your request.
UTM parameters have 3 main parts:
- source
- medium
- campaign
The source is where users are coming from. This is the platform you’ll be using to share the short URL, for example “letter, radio, facebook, print” or you can use the name of your department, for example “forestry-commission”.
The medium is the type of channel you’re using for a redirect or campaign. If you’re not sure what you use, use the default “shorturl”.
The campaign is the name of the promotional activity the short URL is being used for, for example “tax-credits-2022”.
For example:
gov.uk/benefits-credits/tax-credits?utm_source=letter&utm_medium=shorturl&utm_campaign=tax-credits-2022
GDS will add them to the end of the destination page URL that a short URL links to.
If you’re not sure how to add parameters, include this in your request and GDS can help.
What happens next
Someone from GDS will get in touch with you within 2 days to discuss your request.
When your short URL goes live
GDS will create the short URL once the page it is pointing to goes live. Let us know if there is a strict deadline on when the page and short URL must go live.
Because short URLs can only point to live content, please do not publicise the short URLs until both the content and the short URL are live. If you do it before they’re live, you’ll send your users to a ‘This page cannot be found’ error page.
GDS may pre-approve a short URL if you can share a draft of the page before it goes live.
If there’s no topic that describes what your content is about, you can suggest a new one.
You’ll need to include:
- evidence of why a new topic should be created, if you have any
- where you think the new topic should sit in the topic tree
- examples of pages you think should be tagged to the new topic
Suggesting a change to a topic
You can also suggest changes to a topic, including:
- renaming a topic
- removing a topic
- repositioning a topic in the topic tree
- merging with another topic
- splitting a topic into multiple topics
The decision to create a new blog is largely down to the GOV.UK lead or a managing editor in your organisation. If approved, GDS will provide the WordPress platform.
How to request a blog
-
Talk to someone from your organisation’s digital team to discuss your request for a blog. All new blogs need to be approved by the GOV.UK lead or a managing editor in your organisation before you contact GDS.
-
Complete a blog request form (contact blogeditors@digital.cabinet-office.gov.uk for an alternative version if you cannot access the form). All new blog requests are dealt with in the order they’re received and may take up to one month to process from the date you submit your request.
-
GDS will review your blog’s proposition, and check that you have the capability to support the blog. GDS will then discuss the request with you.
-
If approved, GDS will ask you to provide a blog content plan for the first 2 months, an audience profile for your blog, and a draft of your first 3 blog posts.
-
GDS will tell you what you need to do before your blog goes live.
You must get approval from GDS before creating a new group on GOV.UK. Groups include policy advisory groups and other types of groups including units, teams and committees.
Group pages should only be set up where there is:
- evidence of a user need for information about the group itself, not just its outputs
- a clear reason for users to contact the group
Group pages should not be used as a way of setting out:
- the internal structure of an organisation (ie representing every team)
- activities performed by a group (for example, documents published) without a call to action
Most groups will not need a group page, because people should not need to understand the structure of government in order to interact with it. Usually a reference to the group elsewhere on GOV.UK, for example in a document collection, will be sufficient.
Only a GOV.UK lead or managing editor in your organisation can request a new group using the GOV.UK support form.
Policy advisory groups
Policy advisory groups are panels of people who advise on policy development, typically made up of a mix of external experts and civil servants - like the Advisory Group on Hepatitis.
The user need for a policy advisory group page is transparency. The public should be able to see who is advising on and influencing government policy.
Other groups
Other groups include units, teams, committees etc within, set up or sponsored by a government organisation, and who carry out specific areas of work - like the Farming Advice Service.
You must get approval from GDS before a new organisation page can be created.
Organisations include departments, agencies and public bodies. Every government department, agency and arms-length body must have an organisation page on GOV.UK, even if they have a separate website.
Organisation pages should only be set up for:
- brand new organisations
- organisations that have changed name (for example, Ministry of Housing, Communities and Local Government to Department for Levelling Up, Housing and Communities)
- organisations that are becoming part of government (what we call transitioning)
Only a GOV.UK lead or managing editor in your organisation can request a new organisation using the GOV.UK support form.
There is separate guidance for how to create, edit and add content to your organisation pages.
Closing an organisation page
If the organisation has closed and has not changed name, the organisation status will be updated to reflect this. Here’s an example of an organisation that has closed.
Organisation pages are never deleted.
More information about closing an organisation is available in the guidance for how to create, edit and add content to your organisation pages.
Changing the name of an organisation
You must contact GDS if your organisation changes its name.
If the organisation has changed name, a new organisation page is created and linked to from the old page. The old page status will be updated so it’s clear the name has changed and it links to the new org page.
Here’s an example of an organisation that has changed name.
Organisation pages are never deleted.
If you’re the GOV.UK lead or a managing editor in your organisation, you can ask for a sub-organisation to be created. Contact GDS using the GOV.UK support form.
Sub-organisations are large units within organisations which, while they formally exist under the governance of their parent organisation:
- have the properties of a separate organisation
- are seen by the public as having a separate identity
For example Border Force.
To qualify as a sub-organisation, a unit should:
- be well-known and public-facing (there should be evidence that the public are searching for it by name)
- have a regular output of content, published under its name (rather than that of the parent department)
- have a clear mission statement and corporate structure separate from its parent organisation (for example a board, reporting directly to a permanent secretary or minister)
- be contactable directly by the public
We also expect sub-organisations to have:
- a publishing team with the resource to manage their profile page and content
- a parent department who agree that a separate corporate online presence is essential to the implementation of their digital strategy
Request a new sub-organisation using the GOV.UK support form.
A document may be a manual if it has a specialist audience who are familiar with the topic and:
- it requires at least 2 levels of hierarchy (ie it is broken down into sections and sub-sections)
- it has chapters or sections that users refer to by name
- it’s too long to be easily readable in an HTML publication or detailed guide
- users think of it as a single body or document
- it’s a legal or guidance document which needs to be browsable
- it will not duplicate a PDF or document published elsewhere on GOV.UK
Any request for a new manual must show:
- the content has clear user needs
- what the source content is
- what else is covered on GOV.UK on the topic
Find out more about the manuals content type.
You must be the GOV.UK lead or a managing editor in your organisation to request permission to create a manual using the GOV.UK support form.
In principle, avoid creating brand new campaign destinations.
GDS approval is needed for all new websites and public-facing domains set up by central government.
GOV.UK offers government organisations a range of options to support campaigns:
- short URLs
- campaign sites
- promotional material pages
- topical event pages
Read our guidance on campaigns on GOV.UK to find out more about exemptions and campaign sites.
How to request a campaign site
Talk to GDS as early as possible about what you want to do. The GOV.UK Lead or your Digital Leader should submit a campaign request form.
Before asking for a campaign site you should think about:
- could you direct users to the existing mainstream page instead - you might just be adding an extra step between the user and the content they need
- will your campaign site be competing with existing guidance - more established pages will likely rank higher in search
Promotional material
Some campaigns produce materials such as leaflets, posters and toolkits for users to download and print. If you have a lot of items, you can publish a list of them using collection pages, as the County lines campaign has done.
You should read the description of Topical event pages before making a request.
If you request one, you’ll need to demonstrate that your event:
- is of significance to the majority of GOV.UK’s users, including the general public (for example the event is featured on the Today programme and other major news media)
- is the responsibility of central government
- will involve activity by a number of government departments and agencies
- is likely to generate a high volume of content (ie not just one or two news stories)
- is only relevant for a specific length of time
Only the GOV.UK lead or a managing editor in your organisation can request a topical event page. Use the GOV.UK support form if you’d like to set one up so we can decide if it’s the right thing for your content.
See the section on people and roles for guidance on making changes to the list of government ministers on GOV.UK.
Google Analytics accounts
Your analytics single point of contact must request access to Google Analytics for you.
GDS will only give analytics access to people with a government email account.
You’ll need to create a Google account with your work email address. You cannot use an existing personal Google account, or add your work email to it as a backup address.
Google Analytics reports
If you do not have a Google Analytics account, you must request reports from someone with Google Analytics access within your own organisation. Ask your GOV.UK lead if you do not know who has access.
If you need more help, you can make a request through the support form. If you do not have access to the support form, you should ask your GOV.UK lead.
If you’re the GOV.UK lead for your organisation, you can request downtime messages for services we link to from GOV.UK.
Most downtime messages will take this format:
“This service will be unavailable from [date and time] to [date and time].”
If the service is down and you do not know when it will be up again, we can use one of the following:
“This service is currently unavailable.” “This service will be temporarily unavailable from [date and time].”
You should also add a downtime message to the service itself if possible.
When to request downtime
Tell us 5 working days in advance of the downtime. Give us as much time as possible if more than one service is affected. We’ll always try to give users at least a day’s notice of downtime.
How to submit a request
Create a content request using the content requests form (or ask your GOV.UK lead to if you’re not one) and tell us:
- the url of the pages which needs the message (and the position of the link on the page if it’s an external service)
- the date and time the service will be down
- the date and time the service is going back up (if you know)
- whether or not the downtime is confirmed
When we do not add downtime messages
We generally do not add downtime messages if:
- the downtime is very short - under 2 hours (unless you send us data showing it would affect a high number of users)
- it’s requested too late
- there may be intermittent problems but no expected downtime
- the service is only partially down - the service should present the downtime message in the appropriate place
- it’s out of hours - we’ll make changes during working hours for scheduled and unscheduled downtime
If a GOV.UK application stops working or you get an error, you should report it as a technical fault.
You should also:
- take screenshots of the problem (if possible)
- include the URL or link to the content you’re trying to publish or change
- explain what you were trying to do and what happened
Give as much context as possible when reporting faults or errors.
Product requests
Product requests are changes to the look or functionality of a GOV.UK publishing application or to the way the site looks or works.
We cannot always make changes because product teams need to make sure the change:
- supports good publishing practice
- meets the needs of the majority of publishers using that application
- meets the needs of general GOV.UK users
- can fit within the work on our product roadmap
Most product changes will need evidence to support them or may need user research, so we cannot always make the change right away or tell you when it can be made.
When raising a product request you should include:
- who the change would affect, for example publishers or the public
- what is the problem
- how big is the problem, for example does it stop you from publishing
- how changing something would help the users affected
You can request product changes through the support form.
Product changes that cannot be made are:
- aggregated and categorised for future roadmap work
- reviewed regularly against the evidence supplied
GOV.UK content leads at GDS analyse whether there’s a user need for the translation, taking into account how many people are looking at similar existing Welsh-language content on the site. If you’re not sure whether there’s a user need, speak to your GOV.UK content lead or ask via the support form.
User journeys and user need for Welsh translations
Your request is more likely to be prioritised if:
- the content allows an end-to-end journey in Welsh - in particular, to a Welsh-language government service, offering offline support for Welsh-language users if needed
- there’s evidence people in Wales are using a central government service
Read the policy about Welsh language on GOV.UK.
Ask GDS to publish a translation
How you do this depends on if you want to update an existing translation or publish a new one.
If you cannot provide a translation of mainstream content, GDS can arrange one from an accredited member of the Welsh Association of Translators and Interpreters.
Get new Welsh mainstream content published on GOV.UK
-
Tell GDS that you want a Welsh version of mainstream GOV.UK content using the content requests form. Follow the normal process for requesting a change to mainstream content.
-
GDS will send you the markdown for the current English version of the content in a document.
-
Translate the content in the document, keeping the markdown. This will help to keep the formatting consistent between the English and Welsh versions of the content, and will allow GDS to publish the content more quickly. Replace links to English content with links to Welsh content, where it’s available.
-
Send the document back to GDS.
-
GDS will publish the Welsh version of the content and add it to the Welsh index.
Update existing Welsh mainstream content on GOV.UK
-
When you request an update to content that has a Welsh version, include a note in the Zendesk ticket that the Welsh will need updating too.
-
When work on the English version is done, GDS will send you the markdown for the current English version of the content in a document.
-
Translate the content in the document, keeping the markdown. This will help to keep the formatting consistent between the English and Welsh versions of the content, and will allow GDS to publish the content more quickly. Replace links to English content with links to Welsh content, where it’s available.
-
Tell GDS that the new Welsh version is ready to be published using the content requests form. Include the document with the new Welsh version when you make the request. Follow the normal process for requesting a change to mainstream content.
-
GDS will publish the Welsh version of the content.
To request a featured slot on the GOV.UK homepage, use the content requests form. You need a Signon account to access the form. If you need one, ask your department’s GOV.UK lead.
To get one of the 3 featured slots on the GOV.UK homepage, the content must:
- be high profile (for example, the Budget)
- be time sensitive (for example, pay your Self Assessment tax return)
- have a significant impact on a large number of people
Send the request at least 4 working days before you want the featured slot to go live.
When you make your request, you need to include:
- a clear and specific title - ideally 25 characters or less
- a one sentence description - ideally 75 characters or less
- the link to the content - make sure the content is up to date and follows the GOV.UK style guide
- a 960x640 image
- the date you want the link to go live (and removed if appropriate)
We may remove your homepage feature without warning in the event of a major incident.