GOV.UK roadmap

GOV.UK is the trusted source of government information, so we’re always working to better meet user needs. This is our current roadmap, which takes us through to late 2021.

Programme updates

What we’re working on

Always be available, accessible and accurate

Improve site resilience, security, navigation and publishing

Recently shipped

  • Made continuous updates and improvements to the most used content on GOV.UK
  • Updated all guidance affected by Brexit
  • Updated all the content affected by the 2021 to 2022 financial year rate changes
  • Tested running GOV.UK on a different type of hosting platform, to identify and resolve areas of highest risk
  • Launched a new cookie banner, and added it to the Design System component library

Working on now

  • Find efficiencies in how we manage the most used content on GOV.UK
  • Create the Alpha designs for the new GOV.UK navigation system and launch new site-wide navigation
  • Set up regular accessibility audits and make necessary changes
  • Improve translations of page labels and headings on non-English language pages
  • Ongoing cookies work
  • Improve the way we manage subdomains of GOV.UK for the rest of government
  • Reduce the risk of disrupting teams when moving GOV.UK applications to a different type of hosting platform

Exploring

  • Update the most used content on GOV.UK, such as guidance on visas, immigration, benefits, tax and the environment
  • Test designs for improving our taxonomy to simplify the navigation system
  • Design and test a new design for the GOV.UK homepage
  • Improve our site-wide monitoring and alerts so we spot problems more quickly and can deal with high numbers of visitors
  • Identify applications that can be retired to reduce the support burden and make future enhancements quicker and easier
  • Improve how we provide content based on postcodes provided by users
  • Run a discovery on the future development of GOV.UK publishing applications

Support the government’s priorities of the day

Communicate critical, changing information, and support government’s goal to make complex tasks easier

Recently shipped

  • Made continuous updates to the coronavirus landing page and tools to help users find guidance, services and goverment support for coronavirus
  • Updated Brexit guidance and tools to help users find and prepare for the new 2021 rules
  • Launched the travel abroad step by step: helping users plan travel according to Brexit and coronavirus rules
  • Built prototypes to simplify and join up the steps involved in starting a business

Working on now

  • Continue iterating coronavirus guidance and products to meet the evolving user needs and support the government response
  • Help users understand coronavirus data and the easing of lockdown restrictions
  • Improve user journeys to coronavirus testing and vaccination services
  • Continue updating the Brexit landing page and checker tool
  • Build a tool that shows new business owners the next steps in setting up their company, all in one place
  • Iterate guidance on international travel to help users navigate the new rules

Exploring

  • How GOV.UK can support the UK's recovery from coronavirus through more responsive and joined-up guidance and services
  • Improve post-Brexit content and navigation, such as for borders and trade
  • Use the 'starting a business' work as a model for simplifying other complex, whole user journeys
  • Test a prototype business hub page for different types and stages of business

Connect insights across GOV.UK to enable joined-up service delivery

Analyse trends and patterns across whole journeys to help improve user experience

Recently shipped

  • Expanded and automated our data reporting, including for coronavirus and Brexit content insights

Working on now

  • Build tools to create anonymous data visualisations so it's easier to analyse how users interact with digital government services
  • Make anonymous reports that show how users move across platforms and services, so we can improve their experience
  • Get a better understanding of cookie opt-in rates, so we have a more accurate idea of actual visitor trends

Exploring

  • Find more ways to automate analysis so government can identify and respond to trends more quickly
  • Experiment with audience analysis across sections of GOV.UK to understand page usage vs reading time to support product and content iteration
  • Simplify how feedback is analysed and gathered, so we can better measure our impact and identify issues

Provide a personalised and proactive service

Develop site-wide account features that offer users relevant information and more helpful notifications

Recently shipped

  • Defined different types of personalisation and how they relate to GOV.UK
  • Worked with users to find out what they want from an account on GOV.UK
  • Reviewed how users interacted with the new account functionality on the Brexit checker

Working on now

  • Experiment with showing users guidance based on what they tell us through accounts on GOV.UK, thereby making GOV.UK content more relevant to them
  • Add more detailed metadata to GOV.UK pages so it’s easier to categorise them, find things, and show more relevant content
  • Pilot features that could be part of site-wide accounts on GOV.UK, such as 'save a page' and setting a location

Exploring

  • Analyse common page-by-page routes through GOV.UK, to show users more relevant content
  • Look at tools and techniques we could use to categorise user types (without accounts)
  • Test using anonymised browsing data to suggest relevant next steps (e.g. if registering for a passport, we could suggest travel guidance)
  • Review publishing applications to make sure they support personalised content
  • Find out where an account on GOV.UK could be useful for other government services
  • Think about how to tag and categorise content segments to support personalisation work
  • Expand accounts on GOV.UK across the full website

Be channel agnostic

Make GOV.UK's content available where the user is, such as search engines and voice assistants

Recently shipped

  • Made use of schema.org standards to integrate local election content and services into search engine results

Working on now

Exploring

  • Work with multiple third parties to test integrations of GOV.UK content and products where users are
  • Structure content into small sections so it can be re-used across GOV.UK and other channels
  • Develop our publishing applications so we’re able to create structured content that can be used on other channels

GOV.UK in numbers

From 1 January 2021 to 30 April 2021

603 million visits

1.5billion page views

We can only count visits to the GOV.UK website if users give us permission to.

Last updated: May 2021