Guidance

Compliance Principles for social media platforms

The CMA has published 6 key principles for tackling hidden ads on social media for platforms.

• From: Competition and Markets Authority
• Published: 3 November 2022

Documents

Hidden ads: Principles for social media platforms

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These principles represent what the Competition and Markets Authority (CMA) considers platforms should be doing to comply with consumer protection law and requires platforms to be proactive in tackling hidden advertising.

For more information, visit:

• Content creators and social media endorsements
• Business and social media endorsements
• Social media endorsements investigation

Published 3 November 2022