Emma Jones - Small Business Crown Representative

As Small Business Crown Representative, Emma is keen to help UK SMEs win government business.

Emma was appointed as Small Business Crown Representative in July 2016. She was selected for the role because of her wealth of experience in working with SMEs. She is the founder of small business support group Enterprise Nation, and the co-founder of StartUp Britain.

Emma’s work in her role as Small Business Crown Representative includes:

  • Working with government and the Small Business Panel to identify the remaining barriers to SMEs doing business with the public sector

  • Supporting the launch and delivery of the campaign to help show that government is “Open for Business” for SMEs, and helping them bid for, and win, more contracts

  • Increasing awareness among smaller businesses of opportunities to deliver on behalf of larger private sector firms who have secured government contracts

  • Working with government to identify new opportunities to get best value from SMEs

Getting Support

Emma is keen to hear what small business have to say and wants to engage with as many SMEs as possible. So, if you’re thinking about becoming a government supplier, take a look at the events and opportunities below for how to get involved and gain support.


Register for free for Emma’s half-hour webinars offering advice on how to become a government supplier. A list of webinars coming up is featured below.


There are a wide range of events that SMEs can attend across the country to help them identify opportunities and network with other businesses for tips on supplying to government.

In November 2017, we hosted the Leeds Cross Government SME Roadshow with representatives from Central Government (Department for Work and Pensions, Ministry of Justice, Crown Commercial Service), NHS (Department of Health, NHS England, NHS Digital) and local government (Leeds City Council) about the opportunities to sell to the public sector.

The slides to that event are featured below.


Read Emma’s blogs to gain useful insight, updates and tips for SMEs and government buyers.

Selling to the public sector guide

In partner with the Crown Commercial Service, Emma has developed a guide for small businesses with tips on selling to government. Read here.

Government is Open for Business

‘Open for Business’ is the government’s campaign to reach more SMEs as potential suppliers: to help and support them to become suppliers and to listen to how government can improve the process.

For more information visit

Register with Contracts Finder to keep updated on new and upcoming contracts worth over £10,000.

For inspiration on how other small business have grown and benefitted from being a supplier government read our case studies.

If you would like to help in getting the message out that government is Open for Business then visit the resources page for ways in which you can support.



  1. Leeds Cross Government SME Roadshow

    • Promotional material
Published 11 January 2017
Last updated 13 February 2018 + show all updates
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