Online gambling promotions: do’s and don’ts

Advice for online gambling operators about using fair terms and practices.



Millions of people gamble online, so it’s important that gambling promotions are fair and transparent. Terms or practices that are unclear or unfair on customers could be breaking consumer law.

This guidance explains what online gambling firms should look out for when promoting their services to customers and to help them comply with consumer law.

Published 1 February 2018
Last updated 29 August 2018 + show all updates
  1. Update to the do’s and don’ts for the online gambling industry published.
  2. First published.