Guidance

Online gambling promotions: consumer law guidelines

Advice for online gambling operators about using fair terms and practices.

• From: Competition and Markets Authority
• Published: 1 February 2018
• Last updated: 29 August 2018 — See all updates

Documents

Online gambling promotions: do’s and don’ts for online gambling firms

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This guidance was published prior to the unfair commercial practices provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act) coming into force on 6 April 2025. These provisions contain broadly similar prohibitions against unfair and misleading commercial practices as under the previous legislation, the Consumer Protection from Unfair Trading Regulations 2008 (CPRs).

More detail on the legislative differences between the DMCC Act and the CPRs is available in the technical note.

For further guidance, read Unfair commercial practices.

Millions of people gamble online, so it’s important that gambling promotions are fair and transparent. Terms or practices that are unclear or unfair on customers could be breaking consumer law.

This guidance explains what online gambling firms should look out for when promoting their services to customers and to help them comply with consumer law.

Published 1 February 2018

Last updated 29 August 2018 + show all updates

1. 29 August 2018

   Update to the do’s and don’ts for the online gambling industry published.

2. 1 February 2018

   First published.