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Service Standard

4. Make the service simple to use

Build a service that’s simple, intuitive and comprehensible. And test it with users to make sure it works for them.

Why it’s important

People expect services to just work, and government services should be no exception.

It costs government time and money to deal with mistakes that happen when services don’t work well. And making things more complicated than they need to be undermines trust in government.

What it means

Service teams should:

Services should also provide users with a consistent experience from start to finish. For GOV.UK services, this means:

Last update:

Guidance first published