Guidance

Work and Opportunities for Women (WOW) programme

Work and Opportunities for Women (WOW) was the FCDO-funded women’s economic empowerment programme from 2017 to 2025.

About the Work and Opportunities for Women (WOW) programme

The Work and Opportunities for Women (WOW) programme was a catalyst for transformation, advancing gender equality, economic empowerment, clean energy adoption and climate resilience across several global supply chains. Through partnerships with multinational companies, WOW reshaped opportunities for women by breaking systemic barriers, increasing visibility in the workplace and positioning women as leaders in climate-smart economies.

By embedding gender-responsive business practices and sustainability-focused initiatives, the programme helped to ensure that women not only participated in supply chains, but gained influence in industries that drive economic and environmental progress in 3 sectors across 10 countries.

The programme was delivered by an alliance of experts at the cutting edge of women’s economic empowerment research, programme design and delivery. PwC led the alliance, working with CARE International and Social Development Direct. Business for Social Responsibility (BSR) and the University of Manchester were members of the alliance between 2017 and 2020.

What we did

1. Business partnerships in supply chains to reduce the barriers that prevent women from securing dignified, equal and economically empowering work.

WOW focused its business partnerships on the issues of gender and climate change. It worked with Waitrose to improve women’s leadership in climate smart agriculture in horticulture and fresh produce supply chains in Kenya; with Twinings to improve women’s ability to adopt climate smart agriculture using Farmers Voice Radio; and with the Ethical Tea Partnership in Malawi to ensure women tea farmers benefit from a ‘payment for ecosystem services’ approach to agroforestry. WOW also supported companies to better understand the impacts of the increase in plastics recycling on women waste pickers in Indonesia.

See more detail on these partnerships:

Female tea picker in field in Kenya. Photo: Business for Social Responsibility

2. Business partnerships to improve data and transparency on women’s work in supply chains

WOW partnered with several companies, conducting research on the risks and opportunities for women within their supply chains. This work focused on sectors in which women are less visible and/or their challenges are unknown. This research enabled the WOW programme to identify further opportunities for partnership.

Research was undertaken at 3 levels:

  • macro-level: global supply chains
  • meso-level: company supply chains
  • micro-level: deep dive country supply chains

Female garment workers in a factory. Photo: Business for Social Responsibility

3. The WOW Helpdesk increased knowledge and support for delivering women’s economic empowerment

The WOW Helpdesk provided FCDO and other government departments with access to rapid technical assistance. It provided guidance on addressing women’s economic empowerment at different stages of programming. It drew from a wide pool of expertise to respond to queries from advisors across the FCDO network, and provided guidance and support on priority themes for women’s economic empowerment across FCDO’s Economic Development portfolios. These reports can all be found in the WOW resources page.

Female garment work in factory. Photo: CARE International UK

4. The WOW Fund: making progress on the Action Agenda of the UN High-Level Panel on Women’s Economic Empowerment

The WOW Fund supported initiatives which sought to progress the Action Agenda of the UN High Level Panel on Women’s Economic Empowerment (UNHLP). The £1.8 million Fund, which ended in August 2022, supported strategic initiatives which promoted long-term change in women’s economic empowerment. These initiatives demonstrated impact and contributed to global knowledge in 3 key areas:

  • enhancing land tenure security
  • recognising, reducing and redistributing unpaid care and work
  • improving outcomes for women in informal work

Grants were awarded to the following projects:

Innovations in informal land tenure awareness, rights and security for the economic empowerment of informal women workers in Delhi and Patna (India)

The lead implementer for this programme was SEWA Bharat, alongside SEWA Delhi, SEWA Bihar, SEWA Grih Rin and the Indian Institute of Human Settlements (IIHS). The project supported women workers (home-based and domestic) living in informal settlements to increase their land tenure awareness and security, as well as their access to infrastructure services and housing finance. This led to increased economic opportunities and strengthened their individual and collective agency to advocate for change with local and municipal authorities. The learning from this project informed advocacy efforts to promote security of tenure for women in informal settlements and develop innovative finance products and services targeting informal women workers.

Accelerating national progress toward achieving equality in unpaid care and domestic work and promoting women’s economic empowerment (Rwanda and South Africa)

The lead implementer for this programme was Promundo-US, alongside Rwanda Men’s Resource Center (RWAMREC) and Sonke Gender Justice.

This project facilitated the redistribution of unpaid care work responsibilities between women and men, and increased women’s decision-making power within the domestic relationship. It focused on conducting thoughtful and consistent dialogue with individuals and institutions, questioning, challenging and changing harmful and restrictive gender stereotypes that perpetuate social and economic inequality. In Rwanda and South Africa, the partners adapted Program P, a curriculum which engages men in active fatherhood.

The project also supported government ministries and civil society actors to incorporate women’s economic empowerment initiatives into existing systems and institutions. The project produced evidence on how to ‘scale up’ approaches to redistribute unpaid care work at the household level. It also showed the links between the redistribution of unpaid care work with wider women’s economic empowerment outcomes.

Home-based workers organising for economic empowerment

The lead implementer for this programme was Women in Informal Employment: Globalizing and Organizing (WIEGO), alongside HomeNet South Asia (HNSA).

This project empowered leaders of home-based worker groups to negotiate better outcomes for their members working in precarious conditions in the garment sector. It also supported the building of alliances between home-based worker organisations and wider civil society groups working for change in women’s working conditions in the garments industry. The learning from this project built an understanding of how to develop effective negotiating strategies to improve situations for home-based women workers. The project also emphasised the importance of organising at both the national and global level to enable positive change for women.

Female garment work in Bangladesh. Photo: CARE International UK

Tools and guidance

WOW’s toolkits and guidance provide practical advice and examples for a business audience. They illustrate opportunities to increase women’s economic empowerment in supply chains.

WOW Helpdesk resources

The WOW Helpdesk provided proactive guidance and support on priority themes for women’s economic empowerment across FCDO economic development portfolios. These reports provide advice and information for policymakers, programme designers and implementers.

Climate change and green growth

Data and measurement

Health

Infrastructure, trade and private sector development

Integrating women’s economic empowerment into policies and standards

Labour market including transition from education

Programme design

Women’s economic empowerment (general)

Evidence digests

The WOW Helpdesk provides regular updates which are distributed across the FCDO network. They collate learning and information from the WOW programme and signpost to new resources on women’s economic empowerment.

Evidence digest: September 2024 (ODP, 917 KB)

  • targeted guidance on measurement of women’s economic empowerment
  • evidence review highlighting what works in fragile and conflicted affected states (FCAS) to increase women’s economic empowerment
  • updates on WOW work with Waitrose, and participation in the London Climate Action Week

Evidence digest: May 2024 (ODP, 453 KB)

  • targeted guidance on promoting economic empowerment for women in the informal economy
  • recent work feeding into the Wilton Park conference on Building Women’s Economic Empowerment into Climate Transitions, and a query related to integrating gender into the design of 4 British High Commission Tanzania programmes which are International Climate Finance (ICF)-funded 
  • updates on the WOW programme’s work on gender and carbon credits, and wider work with the Ethical Tea Partnership

Evidence digest: February 2024 (ODP, 457 KB)

  • summaries of recent queries on women’s economic empowerment and electric vehicles in Kenya, sexual exploitation and harassment in the labour market transitions, and the importance of meaningfully engaging women in acute food insecurity prevention and response
  • recent practical guidance from WOW for multinational companies on how to reduce Scope 3 carbon emissions using a gender lens
  • updates on the WOW pilot projects with Twining’s, Waitrose, Ethical Tea Partnership and Unilever

Evidence digest: May 2023 (PDF, 279 KB):

  • new resources on women’s economic empowerment, including the 2X Global Inclusive gender and climate finance
  • recent work by the WOW Programme on support for women’s economic empowerment in Small Island States (SIDS) within the blue economy
  • insights into the impact of COVID-19 on WIEGO Domestic workers across 6 cities

Evidence digest: December 2022  (PDF, 403 KB):

  • research on both the UNHLP key women’s economic empowerment initiatives to drive empowerment outcomes and informal and formal labour markets in Mexico

Evidence digest: March 2021 (PDF, 497 KB):

  • knowledge and learning on green growth opportunities for women and youth in urban areas
  • snapshot of the targeted guidance on climate change and the net zero economy

Evidence digest: November 2020 (PDF, 278 KB):

  • knowledge and learning from the series of 3 papers on women’s economic empowerment and COVID-19
  • access to recordings of 2 events: presentation of the Implications of COVID-19 on women informal workers query and the launch of the Women’s Economic Empowerment Measurements guidance note

Evidence digest: December 2019 (PDF, 198 KB)

  • findings from the report on addressing violence and harassment in garment factories and supply chains
  • key messages from a guidance note on promoting women’s economic empowerment in the informal economy
  • WOW partnership updates

Evidence digest: June 2019 (PDF, 278 KB):

  • key considerations for designing gender sensitive trade-related research or programmes in middle-income countries (MICs)
  • information on gender equality and women’s economic empowerment in China
  • updates on work with retailers to advance women’s rights in Bangladesh

Evidence digest: January 2019 (PDF, 400 KB):

  • highlights of WOW’s work to support women’s economic empowerment programming on land, sexual and reproductive health and market interventions
  • insights from a workshop with companies on women’s visibility and influence in global value chains
  • updates on WOW’s engagement with UK retailers

Evidence digest: October 2018 (PDF, 743 KB):

  • knowledge and learning on sexual and reproductive health rights interventions in the workplace
  • links between empowerment and tackling modern slavery in value chains

Evidence digest: June 2018 (PDF, 611 KB):

  • knowledge and learning on women’s economic empowerment in fragile and conflict-affected states
  • how to find and use Time Use Data
  • portfolio review of DFID’s Commercial Agriculture portfolio

Events

London Climate Action Week: The WOW programme participated in a London Climate Action Week event which was run in partnership between PwC and the Natural Climate Solutions Alliance (NCSA). This event focused on the wider co-benefits of natural climate solutions which extend beyond carbon accounting, with a particular focus on the importance of gender equity within NCS activities. WOW led a deep-dive into gender and natural climate solutions, discussing in particular the importance of gender inclusion in NCS crediting projects, and the ways in which gender equity can be embedded into such projects. This served as an opportunity to highlight WOW’s upcoming guidance – “Integrating gender into the design, implementation and monitoring of carbon credit projects: Practical guidance for project developers in the Voluntary Carbon Market.” Event date: 28 June 2024.

The Africa Debate, Business Roundtable: Invest Africa together with WOW hosted a business roundtable, which served as an opportunity to discuss the initial plans for, and findings of, the research thus far. Held on the margins of Invest Africa’s annual ‘Africa Dialogue’ event in London, the roundtable brought together senior representatives from businesses in the mining, agriculture and manufacturing sectors across Africa. The discussion focused on the critical need to integrate women’s economic empowerment across all business areas. The conversation also explored the unique challenges and opportunities associated with empowering women workers in these sectors and underscored the vital role of finance and investment as catalysts for meaningful change. Event date: 04 June 2024.

Exploring Carbon Finance Event: The WOW programme co-hosted this event with the Government of Malawi, UK High Commission, and the USAID/UKAid co-funded Modern Cooking for Healthy Forests (MCHF) programme. The one-day conference explored the current state of the carbon market in Malawi, with the aim to develop a roadmap towards an equitable future for smallholder farmers, particularly women farmers. Speakers included representatives from the Malawian Carbon Markets Initiative, the Tea Association of Malawi, the Ethical Tea Partnership, and the Integrity Council for Voluntary Carbon Markets. Event date: 17 April 2024.

Wilton Park Conference: FCDO hosted a 3-day conference (with attendees from the private sector, public sector, and third sector) which looked to explore the ways in which women’s economic empowerment could be built into climate transitions. The WOW programme co-hosted a session on a gender-inclusive green economy, which aimed to foster a common understanding of gender-inclusive climate transitions, discuss the enabling environment for a green economy, and identify roadblocks to achieving a gender-inclusive green economy. Event date: 18 to 20 March 2024.

Climate Justice Summit, COP28: The WOW programme co-hosted this event with Business Fights Poverty and FCDO. The hybrid workshop explored the ways in which applying a gender lens can help drive progress towards Net Zero. Speakers included representatives from Business Fights Poverty, EBRD, Mars Inc, PwC, Sasini PLC Kenya and Twinings. Event date: 5 December 2023.

Climate Justice Summit, International Women’s Day: The WOW programme co-hosted this event with Business Fights Poverty. The hybrid workshop explored how to enhance the lives and livelihoods of women around the world, and empower them to thrive. Speakers included representatives from AB Sugar, Flamingo Horticulture Investments, John Lewis Partnership, Mars Inc and PwC. Roundtable participants included representatives from Care International UK, the Ethical Tea Partnership, IFC and Twinings. Event date: 8 March 2023.

Women and climate resilience in global supply chains, COP27: The WOW programme, in collaboration with PwC, hosted a panel discussion featuring representatives from FCDO, BII, EBRD, Waitrose, and Farm Africa. The event marked the launch of the new WOW report titled ‘From Risks to Rewards: Overcoming the Impacts of Climate Change on Women in Agricultural Supply Chains’ and facilitated a discussion on women and climate resilience in global supply chains. Event date: 14 November 2022

Climate Justice Summit, COP26: The WOW programme co-hosted this event with FCDO. The interactive panel discussion focused on the twin challenges of realising women’s economic empowerment and tackling climate change. It explored the ways in which these critical social and environmental issues relate, and how a transition to Net Zero can achieve economic empowerment for women in global value chains. Representatives from Aviva, Business Fights Poverty, IFC, L’Oreal, PwC and Visa formed the panel. Event date: 4 November 2021.

Understanding Invisible Labor in Supply Chains: Impact, Opportunities, and Examples: The WOW programme co-hosted this webinar with Business for Social Responsibility. The webinar focused on the role of invisible labour (including unpaid work and care, and hidden labour) within business operations and supply chains, and the impact of such labour on gender equality. Event date: 22 July 2020.

Contact

For more information on the Work and Opportunities for Women programme, contact fcdo.correspondence@fcdo.gov.uk

Updates to this page

Published 21 March 2018
Last updated 14 February 2025 show all updates
  1. Added 2 documents: Evidence digest February 2024 and Evidence digest May 2024.

  2. Two documents added: Evidence Digest (September 2024), and Integrating gender into the design, implementation and monitoring of carbon credit projects.

  3. Toolkit on investing in women’s economic empowerment to strengthen supply chain resilience added.

  4. This content has been reviewed and updated.

  5. Two new documents added: WOW helpdesk evidence digest (May 2024), and WOW helpdesk query 91 - women's economic empowerment in fragile and conflict-affected states.

  6. WOW helpdesk query 86 and query 88 added.

  7. Added the WOW helpdesk evidence digest, February 2024.

  8. WOW helpdesk query 79 and query 81 added.

  9. New guidance added in the toolkit section on supply chain decarbonisation with a gender lens

  10. Helpdesk guidance number 4, on unpaid care and domestic work, added.

  11. WOW evidence digest May 2023 added.

  12. New documents added: Query 71b, Women’s Economic Empowerment drivers; Query 73, Women’s economic empowerment in the blue economy in Small Island Developing States; Query 78, Sexual exploitation and harassment in labour market; Query 80, Women’s Economic Empowerment and Electric Vehicles in Kenya.

  13. Added WOW Helpdesk queries 74 (economic databases in Mexico) and 71b (women's economic empowerment drivers).

  14. Added WOW Helpdesk Query 76: What works to promote Women's Economic empowerment.

  15. WOW Helpdesk Query 73: Women’s economic empowerment in the blue economy in Small Island Developing States added.

  16. Query 70 added: Women in formal and informal labour markets in Mexico in English and Spanish.

  17. Evidence Digest for December 2022 added

  18. WOW Helpdesk Query 72 added International Financial Institutions and Women’s Economic Empowerment: an evidence review added.

  19. New documents added: Work and Opportunity for Women Helpdesk Query 66: COVID-19 response of multinational companies (PDF and ODT formats).

  20. WOW Helpdesk Query 63: Discriminatory Law Reform and WOW Helpdesk Query 64: Key-sheet – Women’s Economic Empowerment and Disability Inclusion in Financial Services added.

  21. Women and the Net Zero economy: A transition toolkit for businesses with global supply chains added

  22. Added section on unpaid and unrecognised: How business can realise the benefits of tackling women’s invisible labour publication. Added WOW Helpdesk Query 60: GESI Capacity Building in Manufacturing Africa Power Point presentation. Added WOW Helpdesk Query 62: Southern Agriculture Growth Corridor f Tanzania (SAGCOT) – strategy review.

  23. Evidence Digest March 2021, WOW Helpdesk Query 59 Economic empowerment of excluded groups in the COP26 Energy campaign, WOW Helpdesk Query 61 Key sheet added

  24. Added: WOW Helpdesk Guidance Number 3 – Women’s Economic Empowerment and Climate Change: A Primer and WOW Helpdesk Guidance Number 3 – Women and the Net Zero Economy: A Briefing.

  25. WOW Helpdesk Query 53: Implications of COVID-19 on women informal workers added

  26. Link to WOW Webinar: Understanding Invisible Labour in Supply Chains: Impact, Opportunities, and Examples - July 2020 added.

  27. The Double Day report added

  28. WOW Helpdesk Query 18: Resources on girls clubs and self-help groups impact on women’s economic empowerment, employment and earning added.

  29. Section 4 - The Work and Opportunities for Women (WOW) fund updated.

  30. WOW Helpdesk Evidence Digest: January 2019 added

  31. Three new reports added: 1. WOW Helpdesk Query 9: Trade Mark East Africa (MEA): Gender Review 2. WOW Helpdesk Query 13: Evidence Overview on Sexual and Reproductive Health (SHRH) and Rights and Women Economic Empowerment (WEE) Programming 3. WOW Helpdesk Query 14: Women’s Economic Empowerment Linked to Land Programming: A preview of evidence for DFID Ethiopia

  32. Frequently asked questions document added

  33. Resources now added.

  34. First published.

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