Guidance

Geo-blocking after Brexit

Geo-blocking rules when selling to and buying from the EU.

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The UK will leave the EU on 31 October. This page tells you how to prepare for Brexit. It will be updated if anything changes, including if a deal is agreed.

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You do not need to make any changes to how you provide goods and services if you already meet the EU Geo-Blocking Regulation.

Selling goods and services into the EU after Brexit

You must follow the EU Geo-Blocking Regulation to sell goods and services into the EU after Brexit. You will not be able to discriminate between customers in different EU countries, for example between a customer in France and a customer in Germany.

This means you cannot treat customers differently when they are buying:

  • goods online
  • electronically supplied services – for example, web hosting or cloud storage
  • services provided in a physical location – for example, a theme park

These regulations do not apply to selling copyrighted material like ebooks and streamed movies.

You also cannot block access to, or automatically redirect customers away from a website or block a means of payment based on where it was issued in the EU.

Selling goods and services in the UK

You do not need to follow the EU Geo-Blocking Regulation if you are selling goods and services in the UK to UK customers.

Buying goods and services from the EU after Brexit

As a UK customer, you may be treated differently to EU customers when you buy goods and services from the EU. EU businesses will not have to follow the EU Geo-Blocking Regulation when they sell to the UK.

Published 9 August 2019