Geo-blocking rules when selling to and buying from the EU.
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The UK will leave the EU on 31 October. This page tells you how to prepare for Brexit. It will be updated if anything changes, including if a deal is agreed.
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You do not need to make any changes to how you provide goods and services if you already meet the EU Geo-Blocking Regulation.
Selling goods and services into the EU after Brexit
You must follow the EU Geo-Blocking Regulation to sell goods and services into the EU after Brexit. You will not be able to discriminate between customers in different EU countries, for example between a customer in France and a customer in Germany.
This means you cannot treat customers differently when they are buying:
- goods online
- electronically supplied services – for example, web hosting or cloud storage
- services provided in a physical location – for example, a theme park
These regulations do not apply to selling copyrighted material like ebooks and streamed movies.
You also cannot block access to, or automatically redirect customers away from a website or block a means of payment based on where it was issued in the EU.
Selling goods and services in the UK
You do not need to follow the EU Geo-Blocking Regulation if you are selling goods and services in the UK to UK customers.
Buying goods and services from the EU after Brexit
As a UK customer, you may be treated differently to EU customers when you buy goods and services from the EU. EU businesses will not have to follow the EU Geo-Blocking Regulation when they sell to the UK.