Research to inform the design and delivery of the supporting communications for the Your Tax Account digital service.
Your Tax Account is an online service which will provide Small and Medium Enterprises (SMEs) with a personalised homepage, giving them an overview of their main business taxes.
Your Tax Account will replace HMRC’s “Your Online Services” page, and some of the others which flow off it, to bring together into one place access to all key online services, help and information.
HMRC wanted to understand how best to engage with, and explain to, these customers about the changes they would be seeing, when, how, and why – and the benefits to them that these changes would bring.
This research was qualitative and consisted of 6 focus groups and 10 depth interviews with SMEs.