Research and analysis

Your Tax Account

Research to inform the design and delivery of the supporting communications for the Your Tax Account digital service.

Documents

HMRC Research Report 318: Your Tax Account

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email different.format@hmrc.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Your Tax Account is an online service which will provide Small and Medium Enterprises (SMEs) with a personalised homepage, giving them an overview of their main business taxes.

Your Tax Account will replace HMRC’s “Your Online Services” page, and some of the others which flow off it, to bring together into one place access to all key online services, help and information.

HMRC wanted to understand how best to engage with, and explain to, these customers about the changes they would be seeing, when, how, and why – and the benefits to them that these changes would bring.

This research was qualitative and consisted of 6 focus groups and 10 depth interviews with SMEs.

Published 11 June 2014