This research by Nesta and Simetrica uses economic valuation techniques to estimate visitor and non-visitor values at 4 cultural institutions in England and tests whether the values for these can be transferred to similar sites in England. The sites studied are regional museums. To estimate use and non-use values this research uses contingent valuation (CV) methodology.
The research collected valuation estimates from surveyed individuals who had visited at least one of the 4 museums in this study:
- the World Museum in Liverpool
- the Ashmolean Museum in Oxford
- the National Railway Museum in York
- the Great North Museum in Newcastle
Valuation estimates were also obtained from people who had not visited these sites. The research produces estimates of use and non-use value for the museums and supports the feasibility of benefits transfer of use and non-use values to comparable sites.