Research and analysis
Support for green finance and messengers among UK homeowners
Quantitative research to explore homeowners’ willingness to use green home finance and trusted messengers on home decarbonisation.
Documents
Details
This report presents findings from quantitative research among UK homeowners on their willingness to borrow green loans to pay for decarbonising their homes.
The research also looked at which sources of information UK homeowners trust for advice on different aspects of home decarbonisation.
Updates to this page
Published 11 March 2026