Guidance

Content creators and social media endorsements

Information for content creators on complying with consumer protection law when endorsing products, brands or services on social media.

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This guide provides updated advice for content creators/influencers about how to label commercial content to comply with consumer protection law. It covers practices such as disclosing when there is a direct business connection with a brand and the importance of upfront, prominent disclosures when posting reels, stories or other video content.

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Published 23 January 2019
Last updated 3 November 2022 + show all updates
  1. Updated guide published.

  2. First published.