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The challenges we face in terms of population health and wellbeing are huge. We know the impact of lifestyle factors on health, we understand increasingly the “causes of the causes” and we are learning more about how to support people to make decisions and choices which are positive for their health. We now need to practice in ways which we use this knowledge and our nursing and midwifery skills to make a personal and professional impact to improve health and wellbeing. Specialist public health nurses have specific roles, and every single nurse and midwife can act to make every contact count and become a health