Research and analysis
Insights into product recall effectiveness
Research testing behaviourally-informed product recall messages with a consumer panel.
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This report details research looking at product recall, with the aim of providing insights to support increasing the effectiveness of product recall action.
The research tested behaviourally-informed product recall messages with a consumer panel. Responses were measured in terms of perception, sense of urgency, emotional response and likely action.
This research was carried out in 2017.
Published 2 October 2020