Independent report

Go Digital trial: Measuring the impact of radio switchover on consumers

Report by Ipsos MORI to inform our understanding of people's options for switching to digital radio.

Documents

Go Digital trial: Measuring the impact of radio switchover on consumers

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email enquiries@dcms.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Go Digital trial: Measuring the impact of radio switchover on consumers

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email enquiries@dcms.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This report presents the results of a research study, undertaken by Ipsos MORI, to inform DCMS’ understanding of consumer experience of various household conversion options from an analogue to digital-only radio environment. The work also explores the potential barriers of such conversion for some, potentially vulnerable, consumer groups.

Published 12 June 2013