Independent report

Go Digital trial: Measuring the impact of radio switchover on consumers

Report by Ipsos MORI to inform our understanding of people's options for switching to digital radio.

Documents

Go Digital trial: Measuring the impact of radio switchover on consumers

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Go Digital trial: Measuring the impact of radio switchover on consumers

This file may not be suitable for users of assistive technology. Request a different format.

If you use assistive technology and need a version of this document in a more accessible format, please email publications@culture.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Detail

This report presents the results of a research study, undertaken by Ipsos MORI, to inform DCMS’ understanding of consumer experience of various household conversion options from an analogue to digital-only radio environment. The work also explores the potential barriers of such conversion for some, potentially vulnerable, consumer groups.