Research and analysis

European Antibiotic Awareness Day: evaluations

The European Antibiotic Awareness Day (EAAD) evaluation report shows the success of activities in 2013, and makes recommendations for 2014.

Documents

Poster: Evaluation of the Antibiotic Guardian campaign to help tackle antimicrobial resistance

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email publications@phe.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Poster: Developing a UK-wide antimicrobial resistance campaign: moving from awareness to engagement

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email publications@phe.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

European Antibiotic Awareness Day (EAAD) 2013 Evaluation Report

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email publications@phe.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

EAAD: activities overview 2013

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email publications@phe.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

World Antibiotics Awareness Week, EAAD and Antibiotic Guardian campaign: activities overview 2014 to 2016

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (eg a screen reader) and need a version of this document in a more accessible format, please email publications@phe.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Detail

The main aim of the 2013 campaign was to:

  • educate and inform patients, healthcare professionals and the general public about the use of antibiotics
  • raise awareness of the importance of stopping bacterial infections becoming resistant to antibiotics
  • reduce the expectation of antibiotics for colds, coughs and sore throats.

EAAD 2013 matched its main messages and activities with the objectives of the UK 5 Year Antimicrobial Resistance Strategy 2013 to 2018.

Antibiotic Guardian (AG) was launched as part of the UK’s activities for EAAD 2014. This online pledge-based intervention, aimed to improve knowledge and behaviours regarding antibiotic prescribing and use among healthcare professionals and the public.

All demographic and spatial AG pledge data was analysed. In addition 2 online surveys were conducted to evaluate the campaign:

  1. Antibiotic Guardians (AGs) to assess changes in knowledge and behaviour (outcomes) before and after the AG campaign.
  2. Professional organisations that registered participation for EAAD to investigate organisational behaviour change and feedback on the campaign.