The European Antibiotic Awareness Day (EAAD) evaluation report shows the success of activities in 2013, and makes recommendations for 2014.
The main aim of the 2013 campaign was to:
- educate and inform patients, healthcare professionals and the general public about the use of antibiotics
- raise awareness of the importance of stopping bacterial infections becoming resistant to antibiotics
- reduce the expectation of antibiotics for colds, coughs and sore throats.
EAAD 2013 matched its main messages and activities with the objectives of the UK 5 Year Antimicrobial Resistance Strategy 2013 to 2018.
Antibiotic Guardian (AG) was launched as part of the UK’s activities for EAAD 2014. This online pledge-based intervention, aimed to improve knowledge and behaviours regarding antibiotic prescribing and use among healthcare professionals and the public.
All demographic and spatial AG pledge data was analysed. In addition 2 online surveys were conducted to evaluate the campaign. These evaluated:
- Antibiotic Guardians (AGs) to assess changes in knowledge and behaviour (outcomes) before and after the AG campaign.
- Professional organisations that registered participation for EAAD to investigate organisational behaviour change and feedback on the campaign.