Antibiotic awareness resources: 2017

Antibiotic Guardian is a UK-wide campaign to improve and reduce antibiotic prescribing and use.

Public Health England (PHE) launched the Antibiotic Guardian campaign to help protect antibiotics and improve knowledge about antibiotic resistance as part of the UK 5 Year Antimicrobial Resistance Strategy 2013 to 2018.

‘Keep Antibiotics Working’ was launched by PHE across England on 23 October 2017 to support the government’s efforts to reduce inappropriate prescriptions for antibiotics. The campaign warns people that taking antibiotics when they are not needed puts them at risk of a more severe or longer infection, and urges people to take their doctor’s advice on antibiotics. Healthcare professionals can download resources to support the campaign and increase public awareness.

We’re asking the NHS, local authorities, academic institutions and others to support Antibiotic Guardian to make a big impact by sharing their planned activities, outcomes, pictures, and case studies of their campaigns with the Antibiotic Guardian Chair, Dr Diane Ashiru-Oredope by email:

Please use the #AntibioticGuardian hashtag on social media to promote the campaign. For copies of Tweetable graphics or messages, email


Continuing professional development

Campaign evaluation

  1. European Antibiotic Awareness Day: evaluations
Published 4 October 2013
Last updated 3 November 2017 + show all updates
  1. Updated with details of 2017 campaign.
  2. Added Dental antimicrobial stewardship: toolkit.
  3. Updated resources for 2016 campaign.
  4. Added treating your own infection leaflets.
  5. Updated with 2015 resources.
  6. Updated with 2014 resources.
  7. First published.