Antibiotic awareness resources: 2018

Resources to support Antibiotic Guardian, the UK-wide campaign to improve and reduce antibiotic prescribing and use.

Healthcare professionals can use these documents and downloadable resources to support the campaign and increase public awareness.

Public Health England (PHE) launched the Antibiotic Guardian campaign to help protect antibiotics and improve knowledge about antibiotic resistance as part of the UK 5 Year Antimicrobial Resistance Strategy 2013 to 2018.

‘Keep Antibiotics Working’ was relaunched by PHE across England on 23 October 2018, to support the government’s continued efforts to reduce inappropriate prescriptions for antibiotics.

The campaign warns people that taking antibiotics when they are not needed puts them at risk of a more severe or longer infection, and urges people to take their doctor’s advice on antibiotics.

To help Antibiotic Guardian make a big impact:

  • share planned activities, outcomes, pictures, and campaign case studies with the Antibiotic Guardian Chair, Dr Diane Ashiru-Oredope by email:
  • use the #AntibioticGuardian hashtag on social media to promote the campaign
  • email for copies of Tweetable graphics or messages


Continuing professional development

Campaign evaluation

  1. European Antibiotic Awareness Day: evaluations
Published 4 October 2013
Last updated 9 November 2018 + show all updates
  1. Updated with resources for 2018 campaign.
  2. Updated with details of 2017 campaign.
  3. Added Dental antimicrobial stewardship: toolkit.
  4. Updated resources for 2016 campaign.
  5. Added treating your own infection leaflets.
  6. Updated with 2015 resources.
  7. Updated with 2014 resources.
  8. First published.