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Guidance

Engagement guide for infection and antimicrobial resistance (AMR)

A UK-wide collaborative guide giving engagement and communication approaches to raise awareness of AMR and promote behaviours that prevent infection and reduce resistance.

Documents

Details

This guide has been developed in line with National Action Plan commitment 2.3 to support effective public communication on nature and risks associated with antimicrobial resistance (AMR).

It provides a range of approaches, examples, and considerations to help improve the understanding of AMR and to encourage behaviours that reduce infections and slow the development of resistance.

The UK Health Security Agency (UKHSA) has produced a short video to help explain the issue of antibiotic resistance:

What is Antibiotic Resistance?

If you are planning to use social media to promote the campaign don’t forget to use the #AntibioticGuardian hashtag.

You can download copies of graphics or messages from the KHUB ESPAUR Public Library or contact Antibioticguardian@ukhsa.gov.uk for further information.

Further resources

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Updates to this page

Published 3 September 2026

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