Research and analysis

Consumer attitudes to product safety

Research into consumer attitudes and behaviours in relation to product safety.

From:
Department for Business and Trade, Office for Product Safety and Standards, and Department for Business, Energy & Industrial Strategy
Published
2 October 2020

Documents

Consumer attitudes to product safety

Ref: BEIS Research Paper Number 2020/032

PDF, 1.49 MB, 91 pages

Details

This research explores consumers’ attitudes and behaviours in relation to product safety, their awareness of the product safety system and their assumptions regarding the role of different actors within it.

The research included:

  • 2 phases of qualitative research consisting of 36 accompanied shops and a series of 12 deliberative workshops, involving 96 consumers
  • a nationally representative survey of 4,256 UK consumers

The results of the survey were used both to validate the findings that emerged from the qualitative research and to undertake a segmentation analysis. All phases of fieldwork were conducted, consecutively, between November 2018 and April 2019.

This report combines the findings from all 3 phases of research and was undertaken by Kantar on behalf of BEIS.

Published 2 October 2020

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