Reviews and social media endorsements: guidance for businesses and brands
Guidance for businesses, brands and their agencies on how to ensure that online reviews and social media endorsements are honest and transparent.
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Details
What businesses, including retailers, brands and agencies that advise them should do to make sure they comply with consumer protection law.
If you’re a content creator or influencer, you should also read our guide to being honest and transparent when endorsing goods or services or collaborating with brands on social media.
For information on the new fake reviews banned practice (introduced by the Digital Markets, Competition and Consumers Act 2024), check our detailed guidance and short guide for businesses that publish consumer reviews.
Updates to this page
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Guidance updated following DMCC Act 2024.
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Updated 60-second summary published.
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New 60-second summary added.
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First published.