News story

Supermeals campaign offers money off healthy ingredients

A nation-wide campaign to help us plan affordable healthier meals was launched this week by Change4Life.

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government


A nation-wide campaign to help us plan affordable healthier meals was launched this week by Change4Life.

The Supermeals campaign offers discounts on healthy ingredients, such as fruit and veg and low fat yoghurts, at more than 1,000 Asda, Co-operative Food and Aldi stores across England.

Public Health Minister Anne Milton said: “The New Year is a good time to think about losing weight. The Supermeals campaign will give us all some great ideas for balanced meals on a budget.

“Do make use of all the great offers, useful tips and recipe ideas available on the Change4Life website and in the new cookbook.”

4 million recipe packs with quick healthy meal ideas will be distributed to Change4Life supporters and an online recipe finder can help families plan their meals.

Research has found that the second most popular evening meal is a sandwich opposed to a balanced meal. The campaign reminds people that by planning meals and shopping, we can save money and make healthier choices at mealtimes.

Ainsley Harriott cookbook

100, 000 free copies of a brand new cookbook with celebrity chef Ainsley Harriott will also be made available later this month.

It contains a month’s worth of popular, healthy recipes all for under £5 to help families make the most of the offers available at their local stores.

TV chef Ainsley Harriott said: “Sometimes the thought of making meals from scratch can seem a bit daunting, but I have always tried to assure people that cooking at home can be really quick, easy and doesn’t need to break the bank.

“This campaign is a great way to give people the tools and imagination they need to get back into the kitchen and give cooking a try. All you have to do is make an effort to sit down and pull together a simple meal plan and follow some handy cost effective recipe ideas from Change4Life.”

Watch the Ainsley Harriott cooking video:

Published 5 January 2012