Press release

Plating up for Christmas

90 personalised registrations were purchased from DVLA before 9am on Christmas Day 2018, proving it's never too late to pick up the perfect last minute gift.

A number plate with the personalised registration XM14 SSS

With the countdown to Christmas Day looming, DVLA is today reminding people still looking for a gift for their loved one that it’s never too late to pick up the perfect personalised registration online.

Last year over 600 people bought a personalised registration from DVLA between Christmas Eve and Christmas Day, with 90 of those purchasing on Christmas Day before 9am.

DVLA sold more than 32,000 personalised registrations between 1 and 25 December 2018.

DVLA Chief Executive Julie Lennard said:

With millions of registrations available to suit all tastes, and with prices starting at £250, there’s still time to find that perfect present - even if it is on Christmas morning.

A personalised registration with the person’s name may be the ideal gift as 3 out of 4 motorists said they would prefer a registration that bears their name.

The top 3 search terms on the DVLA Personalised Registrations website are currently ‘Sam’, ‘Dan’ and ‘Tom’, but no matter what a person is called they can search for their ideal personalised registration online.

Notes to editors:

90 purchases were made on Christmas Day 2018 between midnight and 8:59am and 544 purchases were made on Christmas Eve 2018 between midnight and 11:59pm.

The 3 in 4 motorists saying they would prefer a personalised registration bearing their name is taken from responses to a DVLA survey.

Press office

DVLA Press Office
Longview Road
Morriston
Swansea

SA6 7JL

Published 20 December 2019