Consultation outcome

Smart data: putting consumers in control of their data and enabling innovation

This consultation has concluded

Download the full outcome

Detail of outcome

The government’s response to the smart data review consultation includes a summary of responses and announces the next steps on cross-sector smart data work:

  • primary legislation, when parliamentary time allows, extending the government’s powers to mandate participation in smart data initiatives
  • launch of a cross-sector smart data working group to coordinate and accelerate existing smart data initiatives across regulators and government, focusing initially on communications, energy and finance. Alongside the consultation response we are publishing a terms of reference for the smart data working group and an impact assessment for the proposed legislation

Detail of feedback received

The consultation received 67 formal responses.

The majority of responses were supportive of the government’s proposals. Respondents largely agreed government should increase coordination across sectors and highlighted the importance of being able to mandate industry involvement in smart data initiatives. The focus on consumers and the review’s emphasis on benefitting vulnerable consumers was also welcomed.

Original consultation


We are seeking views on proposals to allow the creation of innovative data-driven services, for the benefit of consumers.

This consultation ran from

Consultation description

Our 2018 consumer green paper, Modernising consumer markets, announced that we would launch a Smart Data Review to consider how we can accelerate the development and use of new data-driven technologies and services to improve consumer outcomes.

The review has concluded that there is considerable potential for Smart Data to support better consumer outcomes across consumer markets.

We are now consulting on proposals to:

  • enable data driven innovation in consumer markets
  • use data and technology to help vulnerable consumers
  • ensure consumers and their data are protected


Published 11 June 2019
Last updated 9 September 2020 + show all updates
  1. Government response and impact assessment published.

  2. First published.