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The government has published its response to feedback received through this consultation.
As part of the response, we’ve opened another consultation, which seeks views from businesses and enforcement bodies about the enforcement of restrictions on HFSS product promotions.
This consultation asks what you think about:
restricting volume-based price promotions of HFSS food and drink that encourage people to buy more than they need, for example ‘buy one, get one free’ and free refills of sugary soft drinks
restricting the placement of HFSS food and drink at main selling locations in stores, such as checkouts, aisle ends and store entrances
This consultation also seeks your views on:
- which businesses, products and types of promotion should be included in the restrictions
- definitions for HFSS products, price promotions and locations in stores
- how businesses can put this into practice and whether they will face any difficulties
The proposed plans were set out in Childhood obesity: a plan for action, chapter 2.
Our aim is to reduce excessive eating and drinking of HFSS products that can lead to children becoming overweight and obese. We also want businesses to promote healthier food and drink to help people make healthier choices.
Nearly 1 in 4 children in England are obese or overweight by the time they start primary school, and this rises to 1 in 3 by the time they leave primary school.
Obese children are more likely to become obese adults, and obesity in adulthood increases an individual’s risk of developing:
- type 2 diabetes
- heart disease
- fatty liver disease
- a number of cancers
We have also published ‘Childhood obesity plan: interactions between modelled policies’, setting out how the policies in chapters 1 and 2 of the government’s childhood obesity plan could work together.