Introduction of a 21:00-05:30 watershed on TV and online ban for paid advertising of food and drink that are high in fat, salt and sugar (HFSS):RPC Opinion
Regulatory Policy Committee opinion on DCMS's impact assessment on the Introduction of a 21:00-05:30 watershed on TV and online ban for paid advertising of food and drink that are high in fat, salt and sugar (HFSS).
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The impact assessment (IA) to which this opinion relates is for the introduction of a 2100-0530 watershed on TV and online restriction for paid advertising of food and drink that are high in fat, salt and sugar (HFSS). The Department’s original IA received an initial review notice (IRN), highlighting the areas that needed to be addressed for the IA to receive a green (fit for purpose) rating. The Department subsequently submitted a revised IA, which is now fit for purpose, although the wider cost-benefit analysis still relies heavily on assumptions.
Following the IRN, the Department improved its small and micro business assessment (SaMBA) and revised its approach calculating the equivalent annual net direct cost to business (EANDCB), resulting in an EANDCB of £185.5 million (up from £6 million in the original IA).
The RPC is pleased that its advice has contributed to the improvement of the analysis supporting regulatory policy in this area. The corresponding IA can be found here.