Consultation outcome

Misleading and aggressive selling: protecting consumers

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

This consultation has concluded

Download the full outcome

Detail of outcome

These regulations come into force on 1 October 2014, providing clearer and simpler ways for redress for consumers entering into a contract or making a payment to a trader who become victims of misleading and aggressive selling. The new rights introduce:

  • a private right of redress for consumers who have been victims of misleading or aggressive practices
  • standard remedies for victims of misleading or aggressive practices
  • entitlement to seek damages

Please see guidance aimed at business to help them understand the new rights and what action consumers may be able to take against them. The guidance can also be used by consumers to help them decide if they can use the new rights to take action against a trader.

Original consultation


We’re asking for views on draft regulations reforming the law on misleading and aggressive selling.

This consultation ran from

Consultation description

We want to know your views on draft regulations giving consumers a new private right to seek redress from businesses and, where appropriate, compensation where they have been the victim of a misleading or aggressive selling. The new rights apply when the consumer has entered into a contract or made a payment to the trader.

See also the ‘UK implementation of the Consumer Rights Directive 2011/83/EU’ consultation for related publications.

The proposed regulations are part of a wider programme of work to reform consumer law.


Published 6 August 2013