Consultation outcome

Draft guidance for businesses on price transparency

• From: Competition and Markets Authority
• Published: 3 July 2025
• Last updated: 18 November 2025 — See all updates

This consultation has concluded

Read the full outcome

Summary of responses

PDF, 328 KB, 30 pages

Detail of outcome

The Competition and Markets Authority (CMA) has published its final guidance on price transparency (CMA209).

We have also updated our guidance on unfair commercial practices (CMA207).

Feedback received

ABTA

PDF, 436 KB, 12 pages

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Airlines UK

PDF, 256 KB, 4 pages

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AITO

PDF, 294 KB, 3 pages

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Anonymous 1

PDF, 67.9 KB, 2 pages

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Anonymous 2

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Anonymous 3

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Anonymous 4

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Anonymous 5

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British Airways Holidays

PDF, 221 KB, 3 pages

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British Retail Consortium

PDF, 212 KB, 10 pages

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British Soft Drinks Association

PDF, 127 KB, 2 pages

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British Vehicle Rental and Leasing Association

PDF, 349 KB, 6 pages

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BT Group

PDF, 440 KB, 10 pages

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CMS Cameron McKenna Nabarro Olswang LLP

PDF, 243 KB, 6 pages

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Chartered Institute of Marketing

PDF, 101 KB, 4 pages

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Chartered Trading Standards Institute

PDF, 396 KB, 7 pages

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Colman Candy, Solicitor, Travel Law Advisor

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Community Leisure UK

PDF, 112 KB, 4 pages

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Connell & Connell WS

PDF, 1.55 MB, 3 pages

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Crabtree and Crabtree

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Deliveroo

PDF, 194 KB, 3 pages

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Dnata Travel Group

PDF, 414 KB, 6 pages

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ESPC

PDF, 217 KB, 2 pages

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Federation of Small Businesses

PDF, 224 KB, 5 pages

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Fleet Alliance

PDF, 103 KB, 2 pages

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Freshfields

PDF, 208 KB, 5 pages

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Fruugo.com Ltd

PDF, 83.3 KB, 3 pages

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The Home Builders Federation

PDF, 191 KB, 4 pages

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Hyperoptic

PDF, 476 KB, 5 pages

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Independent Networks Cooperative Association

PDF, 498 KB, 21 pages

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Inspiretec

PDF, 86.2 KB, 4 pages

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Internet Service Providers Association

PDF, 73.6 KB, 3 pages

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Linklaters LLP

PDF, 325 KB, 9 pages

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Mobile UK

PDF, 284 KB, 3 pages

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Money Advice Scotland

PDF, 249 KB, 10 pages

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Neilsons Solicitors and Esate Agents

PDF, 1.31 MB, 3 pages

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Nestle UK Ltd

PDF, 220 KB, 3 pages

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Nuweb Group

PDF, 566 KB, 4 pages

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Online Dating and Discovery Association

PDF, 312 KB, 4 pages

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Online Travel UK

PDF, 142 KB, 5 pages

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Professional Association of Self Caterers UK

PDF, 381 KB, 4 pages

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Propertymark

PDF, 345 KB, 11 pages

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Riviera Travel

PDF, 94.5 KB, 3 pages

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Shoosmiths

PDF, 248 KB, 6 pages

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Sky

PDF, 250 KB, 3 pages

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Skyscanner

PDF, 261 KB, 6 pages

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Society of Chief Officers of Trading Standards in Scotland

PDF, 380 KB, 4 pages

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Society of London Theatre (SOLT) and UK Theatre

PDF, 111 KB, 4 pages

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Society of Motor Manufacturers

PDF, 152 KB, 3 pages

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Society of Ticket Agents and Retailers

PDF, 457 KB, 7 pages

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techUK

PDF, 224 KB, 12 pages

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The ABI

PDF, 389 KB, 10 pages

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Travel Counsellors

PDF, 221 KB, 3 pages

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UK Competitive Telecommunications Association

PDF, 373 KB, 4 pages

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UK Short Term Accommodation Association

PDF, 107 KB, 3 pages

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ukactive

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Vinted

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Virgin Media O2

PDF, 980 KB, 9 pages

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VMH Solicitors Ltd

PDF, 69.1 KB, 2 pages

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VodafoneThree

PDF, 246 KB, 9 pages

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Which?

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Original consultation

Summary

The CMA is consulting on draft guidance for businesses on the price transparency provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).

This consultation was held on another website.

This consultation ran from
10am on 3 July 2025 to 11:59pm on 8 September 2025

Consultation description

The draft guidance illustrates how the price transparency provisions may apply in practice and is intended to help traders to comply with them.

You can get more information and respond on the consultation page.

Documents

Draft price transparency guidance (CMA209con)

PDF, 961 KB, 42 pages

Consultation document

PDF, 236 KB, 20 pages

Published 3 July 2025

Last updated 18 November 2025 + show all updates

1. 18 November 2025

   Final outcome published.

2. 3 July 2025

   First published.