Behavioural insights: public health

An overview of how behavioural insights are used to improve public health in England.

Public Health England (PHE) Behavioural Insights (PHEBI) is a team of behavioural scientists, including experts in behavioural economics, health psychology and evaluation, who work across PHE with local authorities and other relevant stakeholders to advise on policy and practice and apply and evaluate the evidence of behavioural science in public health.

Work by PHEBI focuses on:

  • applying behavioural science frameworks and evidence to policy and practice
  • conducting research and evaluation projects
  • building the behavioural science capability of the public health system

Keep up to date with our work to change the behaviour of millions of people to help make us a healthier nation in PHE’s Behavioural Insights team blog.


Behavioural trials and evaluation projects

Literature reviews and behavioural analyses

Advisory documents

Published 25 October 2018