The Annual Report of the Chief Medical Officer published in March 2013 highlighted the threat posed by antibiotic resistance to the UK.
This report is part of the response to that call to action. It proposes new and enhanced interventions that have the potential to reduce the risk of antibiotic resistance. These interventions are grounded in behavioural science, underpinned by a thorough review of the evidence, and have robust theoretical foundations for their mechanism of action.
It is being published for 2 reasons:
so it can be used by any interested parties working to develop policies, strategies, interventions or campaigns to reduce antibiotic resistance - it is already informing actions in Public Health England (PHE) and the Department of Health (DH)
as an example for behavioural or implementation scientists who are interested in the application of a theoretical behavioural framework to address the factors relevant to a pressing policy challenge