Guidance

Export Marketing Research Scheme

Advice and financial support for exporters who want to research new markets.

Overview

The Export Marketing Research Scheme gives your company free independent advice on how to carry out marketing research. It can help you decide if you should export to a new market, and advise you on how best to deliver products and services. It can also provide financial support to your business in certain circumstances.

How the service works

Working with a UKTI consultant, you can receive advice on:

  • how to get the most out of a marketing research project
  • locating and briefing market research agencies and evaluating their proposals and reports
  • carrying out desk research, planning field trips and conducting interviews
  • analysing data and drawing conclusions

There are 3 categories of marketing research the scheme can help you with:

  1. In-house - help for overseas marketing research studies conducted by a member of your staff.
  2. Agency - support for marketing research projects conducted by professional market research agencies.
  3. Published market reports - help with buying market research reports which are available ‘off the shelf’ - but not directories, economic/country overviews or updating subscriptions.

Financial support

You may be eligible for a grant of up to 50% of the cost of the work of an Export Marketing Research project, payable on its completion.

Grants are usually paid out within 28 days of receiving:

  • a satisfactory marketing research report
  • a completed claim form
  • relevant receipts

Benefits

The benefits of the Export Marketing Research Scheme for your business are:

  • an increase in your confidence and competence in conducting and using marketing research
  • help and encouragement for your business when carrying out overseas marketing research before developing a strategy for market entry
  • ensures your company carries out or commissions marketing research based on sound methods
  • an understanding of the discipline and benefits of marketing research in the exporting process

Eligibility

All exporters are eligible for advice under the Export Marketing Research Scheme.

However, financial support is only available to small-medium enterprises (SMEs) who:

  • have products and services which have a proven track record of at least 2 years
  • want to research a specific market for these products and services
  • have not already commissioned the market research or purchased the published report

There are restrictions on the amount of support available to a company in a 12 month period. For more information contact: info@ukemrs.com

How to apply

Applications for the Export Marketing Research Scheme must be made at least 28 days before the proposed overseas research is due to start.

Standard requirements for an application are:

  • a proposal
  • a completed application form
  • your signature to accept our contractual offer of support

The UKTI team can give you more information and advice on the application process. To find out more about the scheme or to request an application form contact info@ukemrs.com or call 0845 034 2111.

Case studies

Find out how the Export Marketing Research Scheme has helped companies increase their export capabilities:

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