Search all content on GOV.UK

If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice

• Overview

  All marketing and advertising must be: an accurate description of the…

• Regulations that affect advertising

  Advertising to consumers The Consumer Protection from Unfair Trading…

• Advertising codes of practice

  There are 2 advertising codes of practice that describe how businesses…

• Describing your product

  You must describe your product accurately. This means if you make a claim…

• Direct marketing

  You must check if customers want to be contacted by fax, phone, post or…

Guidance for buyers and suppliers of cloud technology, digital outcomes, digital specialists, user research participants and labs.

• Updated: 17 November 2020

Find a supplier who can provide a specialist, such as a data scientist or developer, for a specific piece of work.

• Updated: 1 March 2021

Service for Marketing Authorisation Holders, Manufacturers and Wholesalers.

• Updated: 16 September 2020

How to find digital outcome, specialist and user research services on the Digital Outcomes and Specialists framework.

• Updated: 4 June 2021

Letting people know your services are available on the Digital Marketplace.

• Updated: 20 January 2017

Use Digital Marketplace (previously CloudStore) to find digital specialists, cloud-based services and technology to build digital services for the public sector, eg cloud technology, IT health checks, technical architects, web designers

A speech by Sarah Cardell, the Competition and Markets Authority (CMA) Chief Executive, delivered at the techUK Tech Policy Conference 2025.

• Updated: 10 March 2025

Quality and labelling rules for growing, packing, distributing, importing and selling fresh fruit and vegetables.

• Updated: 8 May 2024

How to sell cloud technology, digital outcomes, user research studios and user research participants.

• Updated: 14 January 2022