We use some essential cookies to make this website work.
We’d like to set additional cookies to understand how you use GOV.UK, remember your settings and improve government services.
We also use cookies set by other sites to help us deliver content from their services.
You have accepted additional cookies. You can change your cookie settings at any time.
You have rejected additional cookies. You can change your cookie settings at any time.
Departments, agencies and public bodies
News stories, speeches, letters and notices
Detailed guidance, regulations and rules
Reports, analysis and official statistics
Consultations and strategy
Data, Freedom of Information releases and corporate reports
If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice
All marketing and advertising must be: an accurate description of the…
Advertising to consumers The Consumer Protection from Unfair Trading…
There are 2 advertising codes of practice that describe how businesses…
You must describe your product accurately. This means if you make a claim…
You must check if customers want to be contacted by fax, phone, post or…
Case study on how the advertising industry initiated a system of self-regulation in non-broadcast media in 1962, followed by co-regulation with…
This action plan sets out commitments by the industry and government to address harms associated with paid-for online advertising.
Decisions made by MHRA on adverts reported to have breached the legislation on advertising medicines.
Decisions made by the MHRA following investigations into complaints about advertising for licensed medicines.
Explains control of advertisement regime.
How to comply with the requirements on promoting medicines to the public and to prescribers and suppliers of medicines.
The Online Advertising Taskforce brings together representatives from government and the online advertising sector to work in collaboration to address illegal harms and the protection of children in relation to online advertising.
The Online Advertising Programme will review the regulatory framework of paid-for online advertising
Follow this guidance to request spend approval for advertising, marketing and communications activity costing £100,000 or more.
Don’t include personal or financial information like your National Insurance number or credit card details.
To help us improve GOV.UK, we’d like to know more about your visit today. We’ll send you a link to a feedback form. It will take only 2 minutes to fill in. Don’t worry we won’t send you spam or share your email address with anyone.