Online Advertising Taskforce

The Online Advertising Taskforce brings together representatives from government and the online advertising sector to work in collaboration to address illegal harms and the protection of children in relation to online advertising.

Role

The Online Advertising Taskforce supports the aims of the Department for Culture, Media and Sport’s Online Advertising Programme to improve transparency and accountability in the online advertising supply chain. It will deliver a programme of work to help address illegal advertising and minimise children being served advertising for products and services illegal to sell to them (‘in-scope harms’).

The Taskforce’s key deliverable is an action plan which sets out commitments against the 2 key objectives of the taskforce:

  • improving the evidence around the scale and threat of the in-scope harms
  • identifying ways to enhance voluntary industry initiatives or standards to tackle the drivers of the in-scope harms

Meetings

The taskforce will meet at least 3 times a year. The first meeting was held on 27 July 2023.

Members

  • Julia Lopez MP, Minister for Media, Tourism and Creative Industries (DCMS) - Chair
  • Mark Lund, Chairman, Advertising Standards Board of Finance - Deputy Chair
  • Simon Fell MP, Anti-Fraud Champion, Home Office
  • Jemima Murray, Deputy Director of Fraud Policy, Home Office
  • Daniel Okubo, Deputy Director of Online Harms Programmes and International, Department for Science, Innovation and Technology
  • David Marshall, Deputy Director for Consumer Policy, Department for Business and Trade
  • Guy Parker, Chief Executive, Advertising Standards Authority
  • Phil Smith, Director General, Incorporated Society of British Advertisers
  • Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Internet Advertising Bureau
  • Konrad Shek, Director of Policy Research, Advertising Association
  • Richard Lindsay, Director of Legal and Public Affairs, Institute of Practitioners in Advertising
  • Sayra Tekin, Director of Legal, News Media Association
  • Simon Miller, Director of Policy and Communications, Stop Scams
  • Antony Walker, Deputy CEO, TechUK

Terms of reference

Meeting minutes

Publications

Action plan

The Online Advertising Taskforce action plan was published in November 2023. It sets out commitments by the industry and government to address harms associated with paid-for online advertising.

Online Advertising Taskforce action plan - Statement made on 30 November 2023

Press releases

New rules to crack down on illegal ads and protect children online.

Contact details

enquiries@dcms.gov.uk