Online Advertising Taskforce - progress report 2025
This report provides an overview of the Taskforce and its progress during 2025, focusing on the work of the 6 industry-led working groups and their planned next steps.
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The Online Advertising Taskforce works to increase transparency, accountability and trust in the online advertising supply chain. It brings together the government and the advertising sector to collaborate on reducing advertising harms, tackling illegal advertising and minimising children being served advertising for products and services illegal to sell to them. The Taskforce continues to be a valuable forum to raise standards, promote industry initiatives and drive adoption of best practice. This report provides an overview of the Taskforce and its progress during 2025 and sets ambitious objectives for 2026 for each of its industry-led working groups.