Poultry meat marketing standards when the UK leaves the EU

Changes to marketing standards for poultry meat producers, manufacturers, retailers and distributors if the UK leaves the EU with no deal.

There will be some changes affecting the marketing standards of poultry meat if the UK leaves the EU without a deal.

Importing poultry meat to the UK from the EU and non-EU countries

If the UK leaves the EU without a deal, there will be no immediate change to marketing standards requirements for imported poultry meat. This applies to poultry meat from the EU and from non-EU (third) countries.

Exporting poultry meat from the UK to the EU

UK poultry meat exports to the EU which bear one or more of the following farming or chilling method marks, must be accompanied by a certificate issued by a UK competent authority.

Farming method marks

  • fed with … % …
  • extensive indoor or barn-reared
  • free range
  • traditional free range
  • free range total freedom

Chilling method marks

  • air chilling
  • air-spray chilling
  • immersion chilling

Read more about this requirement in Article 14 of Regulation (EC) No 543/2008.

The UK government is establishing measures to issue these certificates. There is however a possibility that the certification may not be available from the date the UK leaves the EU. Until the certificate application process is confirmed, you should remove any reference to the optional indications listed above from packaging, labelling or accompanying documentation of poultry meat being exported to the EU.

If you plan to export poultry meat from the UK to the EU marked with any of these chilling and farming methods, please contact We would welcome responses by 17 April.

Marketing standards checks

There may be more marketing standards checks carried out on your products when they arrive in the EU. EU officials may check that your exports comply with the relevant EU marketing standards regulation for poultry meat. These are the regulations that are currently in force in the UK and will be retained in UK law after it leaves the EU.

Customs checks

There may be more customs checks carried out on your products. Poultry meat, along with all products of animal origin, should enter the EU via a border inspection post (BIP). For more information see exporting animals, animal products, fish and fishery products if the UK leaves the EU with no deal.

Exporting poultry meat to non-EU countries via the EU

Certificates should not be necessary for consignments transiting the EU as part of a customs transit procedure to a non-EU (third) country, unless that country requires one.

For more information, see customs transit procedures.

Exporting poultry meat from the UK to non-EU countries

Poultry meat for export to non-EU (third) countries may need to comply with different requirements from those in the EU regulations for:

  • quality
  • marking
  • labelling

You should check the import requirements of the country you are exporting to.

Published 10 April 2019