Promotional material

See Potential: case studies, employer information pack and step-by-step employer guide

See Potential is about encouraging employers to recognise the potential within people regardless of their background.



See Potential can help your business fill skills gaps and diversify your workforce by hiring people from disadvantaged groups.

These are people who may be:

  • long-term unemployed
  • ex-offenders
  • care leavers
  • recovering addicts
  • homeless
  • single parents
  • some military veterans

You can become a See Potential employer by visiting the See Potential campaign page.

Published 22 January 2016
Last updated 1 February 2017 + show all updates
  1. Updated case studies, added updated version of employer information pack in both HTML and PDF formats and added new employer guide in both HTML and PDF formats.
  2. Revised and updated employer information pack to help employers tap into fresh talent of candidates from disadvantaged backgrounds.
  3. First published.