Promotional material

[Withdrawn] See Potential: case studies

Updated 7 November 2018

This promotional material was withdrawn on

See Potential is no longer an active campaign. You can now get support through ‘Help for employers’.

About See Potential

See Potential is a campaign that encourages employers to give people from different backgrounds the opportunity to work and turn their lives around.

These are people who may be:

  • care leavers
  • ex-offenders
  • homeless people or people at risk of homelessness
  • long-term unemployed people
  • people recovering from addiction
  • single parents
  • some military veterans

Case studies

Single parent Danielle moves ahead at Marks & Spencer.

How Gingerbread and M&S helped turn Danielle’s life around

Single parent Kyra is enjoying her career at housing association Home Group.

Single parent Kyra is enjoying her career at housing association Home Group.

Businesses are already benefiting from employing ex-offenders.

Businesses are already benefiting from employing ex-offenders.

The South Central Ambulance Service explain why they signed up to See Potential.

The South Central Ambulance Service explain why they signed up to See Potential

More information

The See Potential: employer information pack gives more information about the business benefits of See Potential.

The See Potential: step-by-step guide to open recruitment provides employers with advice on how to strengthen their workforce with talented people from different backgrounds.

You can become a See Potential employer by visiting the See Potential campaign page.