Promotional material

See Potential: case studies

Updated 1 February 2017

About See Potential

See Potential is a campaign that changes lives through employment. It encourages employers to give people from disadvantaged groups the opportunity to work and turn their lives around.

These are people who may be:

  • long-term unemployed
  • ex-offenders
  • recovering addicts
  • care leavers
  • homeless
  • single parents
  • military veterans

Case studies

Single parent Danielle moves ahead at Marks & Spencer.

How Gingerbread and M&S helped turn Danielle’s life around

Care leaver Mark builds a career as an electrical engineer at Marriott Hotels.

How a job with Marriott helped Mark to unlock his potential

Formerly homeless Lee starts a career in IT with Fujitsu.

Why Fujitsu saw potential in Lee

Richard helps The Blue SeaFood Company expand their business.

Blue Sea Food Company: recruiting people from disadvantaged groups

More information

The See Potential: employer information pack gives more information about the business benefits of See Potential.

The See Potential: step-by-step guide to open recruitment provides employers with advice on how to strengthen their workforce with talent from disadvantaged groups.

You can become a See Potential employer by visiting the See Potential campaign page.