Guidance

UK law on the advertising of e-cigarettes

Guidelines explaining the advertising restrictions on e-cigarettes and re-fill containers required by UK law.

• From: Department of Health and Social Care
• Published: 11 December 2015
• Last updated: 20 May 2016
  Show all updates

  1. 20 May 2016

     Information about how Article 20(5) of the Tobacco Products Directive 2014/40/EU will be put into UK law and changes to e-cigarette advertising regulations.

  2. 11 December 2015

     First published.

Documents

Article 20(5), tobacco products directive: restrictions on advertising electronic cigarettes

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Details

Article 20(5) of the Tobacco Products Directive 2014/40/EU requires EU Member States to introduce restrictions on the advertising of electronic cigarettes.

The guidance document is aimed at any business involved in the advertising of e-cigarettes. It sets out how the directive has been put into UK law and how it should be interpreted and applied.