Guidance

UK law on the advertising of e-cigarettes

Explains how Article 20(5) of the Tobacco Products Directive 2014/40/EU has been transposed into UK law.

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Details

Article 20(5) of the Tobacco Products Directive 2014/40/EU requires EU Member States to introduce restrictions on the advertising of electronic cigarettes.

The guidance document is aimed at any business involved in the advertising of e-cigarettes. It sets out how the Directive has been put into UK law and how it should be interpreted and applied.

Published 11 December 2015
Last updated 20 May 2016 + show all updates
  1. Information about how Article 20(5) of the Tobacco Products Directive 2014/40/EU will be put into UK law and changes to e-cigarette advertising regulations.
  2. First published.