Guidance

UK law on the advertising of e-cigarettes

Explains how Article 20(5) of the Tobacco Products Directive 2014/40/EU has been transposed into UK law.

Detail

Article 20(5) of the Tobacco Products Directive 2014/40/EU requires EU Member States to introduce restrictions on the advertising of electronic cigarettes.

The guidance document is aimed at any business involved in the advertising of e-cigarettes. It sets out how the Directive has been put into UK law and how it should be interpreted and applied.