Research and analysis

Potential consumer demand for midata: findings of qualitative and quantitative research

Report on research looking at the response to midata, which gives consumers access to their personal data.

Documents

Potential consumer demand for midata: findings of qualitative and quantitative research.

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Details

Report of research exploring the initial consumer response to the midata concept through a focus group, workshops, and an online survey.

midata is a programme of work that the government is undertaking with leading businesses and consumer groups to give consumers access to their personal data in a portable and electronic format.

Relates to the midata consultation paper (URN 12/943), see also the literature review on empowered consumers and growth (12/977).

Published 27 July 2012