Research and analysis

Potential consumer demand for midata: findings of qualitative and quantitative research

Report on research looking at the response to midata, which gives consumers access to their personal data.



Report of research exploring the initial consumer response to the midata concept through a focus group, workshops, and an online survey.

midata is a programme of work that the government is undertaking with leading businesses and consumer groups to give consumers access to their personal data in a portable and electronic format.

Relates to the midata consultation paper (URN 12/943), see also the literature review on empowered consumers and growth (12/977).