Research and analysis

Pensions portfolio: automatic enrolment communications tracking research, November 2013

Findings of research to track attitudes and behaviours in relation to pensions and later life and automatic enrolment, November 2013.



This report contains the findings of tracking research commissioned by the Department for Work and Pensions (DWP) Communications Directorate. The research tracks attitudes and intended and actual behaviours in relation to pensions and later life in general and automatic enrolment specifically. It also evaluates the success of the “We’re all in” (previously “I’m in”) advertising campaign in influencing these. The campaign originally launched in mid-September 2012. This report discusses the post-campaign research conducted to evaluate the fourth burst of campaign activity, covering the period mid-September 2013 to end October 2013.