Research and analysis

Pensions portfolio: communications tracking research, March 2012

Findings of tracking research commissioned by the DWP Professional Services Group Communications Directorate, March 2012.

Document

Pensions portfolio: communications tracking research, March 2012

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Detail

This report contains the findings of tracking research commissioned by the Department for Work and Pensions (DWP) Professional Services Group Communications Directorate, which was carried out in March 2012. The research was designed to enable DWP to track attitudes and intended/actual behaviours in relation to pensions and later life, and to evaluate the success of its communications in influencing these.

Fieldwork was carried out by a third-party research company, GfK NOP, using their face-to-face omnibus survey with a total sample of 2,113 adults from Great Britain, aged between 22 and the State Pension age.